Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.
AFRICAN MARKETING NEWS
In-depth insights and thought leadership for Africa’s marketing professionals
By our News Team | 2023
Issue 4 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until late March 2024.
Issue 4 2023 (and the 10th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa.
Issue 4 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation
Special focus on Africa’s media industry
This issue has a special focus on some of the key Media trends in Africa.
This includes the continued importance of Radio, the views of PwC’s experts on the pan-African Media & Entertainment space 2023-2027, key points from the recent Pan-African Media Research Organisation conference in Casablanca, and an important topic that tends to fly under the radar – whether broadcast advertisers always get what they pay for.
The latter highlights the issue of Media Transparency and Accountability. Clearly, it’s important. But, equally clearly, it’s a sensitive topic.
Beware the perils of Legacy Thinking
As the African marketing scene evolves rapidly to take advantage of technology and new consumer attitudes and demographics, one of the dangers is to become stuck in Legacy Thinking.
As our article points out, critical innovation in business doesn’t always happen when you start doing something new, but when you stop doing something old.
The fundamentals of PR in Africa
Yet, at times, innovation and tradition can still exist side-by-side on the continent. Our article on Public Relations explains how the fundamental building blocks of countries like Botswana are prime examples of public relations principles in action – even in the 21st century.
Resilience and optimism give hope
The ‘Africa Life 2023-2024’ study examines six key markets in East and West Africa, finding changing consumption habits in response to difficult economic conditions.
For brands and their marketing teams, the steadfast determination of ordinary Africans to make tomorrow a better day is a ray of sunshine in the economic gloom; a rallying point for brand plans and business strategies that can look beyond the short term.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC).
Read it online here. A print edition of the magazine is also available.
Angola plans a multimodal logistics platform on border with DRC
The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
AI search behaviour by SA consumers more than doubled in a year
Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.
Port of Mombasa embraces integration and technology-driven solutions
Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.
Brands must deliver sustainability through actions, not words
African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.
Africa’s next competitive advantage isn’t AI. It’s commercial capability
Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.
Former AGB Nielsen commercial lead Hopolang Mothibeli joins Ornico
Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.
From inflation to consumption: West Africa’s FMCG turnaround
Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.
‘New direction’ for the integration of African marketing and business
AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.
Retailers are re-engineering the checkout – and removing friction
Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.