In-depth insights and thought leadership for Africa’s marketing professionals

African sneakers get a foot in the door

Our cover story examines how African sneaker brands are showing some fancy footwork and taking market share from the big international sneaker names, both on the continent and abroad. 

Cameroon’s Ayissi Williams, with his ICE Sneakers, is just one example of a bold and brand-savvy entrepreneur making his mark – or should that be footprint? Similar brands are entering the fray from Kenya, Nigeria, Ethiopia and South Africa.

Marketing conference in the spotlight

In this issue there is also an in-depth focus on the 2nd Annual African Marketing Confederation Conference, which was held in Uganda in September. 

Pan-African marketers and international guests gathered in Entebbe to hear a stellar lineup of experts explore the continent’s still largely untapped marketing potential.

Is newsjacking a sound marketing tactic?

And we examine the art of newsjacking as a marketing tactic. It is increasingly coming to the fore due to the immediacy of social media and the 24-hour news cycle.

There are many benefits to be gained if done well, but you can’t ignore the possible pitfalls.

Marketing’s key role in AfCFTA 

Offering more upsides and even fewer downside – if implemented correctly – is the African Continental Free Trade Area (AfCFTA). It is a good news story of unity and positivity, which should be promote within Africa and abroad.

We examine the potential benefits for marketers and the role that marketing can play in making AfCFTA work.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). 

Read it online here. A print edition of the magazine is also available.