In-depth insights and thought leadership for Africa’s marketing professionals

By our News Team | 2023

Issue 3 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website and remains current until early December 2023.

Issue 3 2023 (and the 9th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

African Success Stories

Issue 3 2023 of Strategic Marketing for Africa is now available online. Illustration via African Marketing Confederation

African sneakers get a foot in the door


Our cover story examines how African sneaker brands are showing some fancy footwork and taking market share from the big international sneaker names, both on the continent and abroad. 


Cameroon’s Ayissi Williams, with his ICE Sneakers, is just one example of a bold and brand-savvy entrepreneur making his mark – or should that be footprint? Similar brands are entering the fray from Kenya, Nigeria, Ethiopia and South Africa.


Marketing conference in the spotlight


In this issue there is also an in-depth focus on the 2nd Annual African Marketing Confederation Conference, which was held in Uganda in September. 


Pan-African marketers and international guests gathered in Entebbe to hear a stellar lineup of experts explore the continent’s still largely untapped marketing potential.


Is newsjacking a sound marketing tactic?


And we examine the art of newsjacking as a marketing tactic. It is increasingly coming to the fore due to the immediacy of social media and the 24-hour news cycle.


There are many benefits to be gained if done well, but you can’t ignore the possible pitfalls.


Marketing’s key role in AfCFTA 


Offering more upsides and even fewer downside – if implemented correctly – is the African Continental Free Trade Area (AfCFTA). It is a good news story of unity and positivity, which should be promote within Africa and abroad.


We examine the potential benefits for marketers and the role that marketing can play in making AfCFTA work.


You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). 


Read it online here. A print edition of the magazine is also available.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.