AFRICAN MARKETING NEWS

Insights and in-depth knowledge for African marketing professionals

By our News Team | 2023

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.

Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

Issue 2 2023 of Strategic Marketing for Africa is now available. Illustration via African Marketing Confederation

Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends.

Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.

Potential of Game-Based Marketing in Africa

The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.

In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.

We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.

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Visit Rwanda announces partnership with Aston Villa Football Club

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

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Africa declares a new standard for its communications profession

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

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Researchers find a new way to enhance social media influencer messaging

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

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Watchdog instructs auto brand to remove or amend TV ad campaign

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Person wearing blue over-ear headphones at a desk with multiple monitors showing digital graphics, focused on work.

The gap between AI’s efficiency promises and marketing reality

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

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Number of African megacities to increase from three to 17 by 2050

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

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Nigeria’s Hyper City appoints CEO with strong Carrefour background

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

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Cracking the Africa Code: The functional path to market leadership

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

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‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

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Demand for sportswear is sprinting ahead of the wider apparel market

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.

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