Customer experience expert gives her take on how it all went wrong for the once-powerful global company that lost its brand values.
AFRICAN MARKETING NEWS
Insights and in-depth knowledge for African marketing professionals
By our News Team | 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.
Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 2 2023 of Strategic Marketing for Africa. Illustration via African Marketing Confederation
Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends.
Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.
Potential of Game-Based Marketing in Africa
The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.
In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.
We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.
Continent set to outpace projected global average and be the second-fastest-growing region after Asia, says macro-economic report.
Gathering is for the growing number of OOH entrepreneurs in Africa who are pioneering new ways to reach increasingly affluent audiences.
At least four global conglomerates have announced they are exiting the country. There are concerns that more may follow.
Youth agency discusses key marketing trends that will resonate with Generation Z consumers in an authentic and impactful way.
Two industry bodies team up to establish clear and consistent definitions and measurement guidelines for ads in Augmented Reality campaigns.
Study emphasises the impact of nostalgia on consumer behaviour, and how typography in ads and marketing material is a key influencer.
News reports say 14 infringement notices are being issued to organisations for contravening consumer-protection laws.
Brands will need to understand and tap into culture in a more nuanced and empathetic way than ever before, says Ogilvy.
This year’s conference and awards dinner takes place at Victoria Falls in May, under the theme ‘Elevate-Innovate-Thrive’.
Kalu has been with the agency since 2016 and brings a wide range of experience and professional expertise to his new role.