AFRICAN MARKETING NEWS

Insights and in-depth knowledge for African marketing professionals

By our News Team | 2023

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.

Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

Issue 2 2023 of Strategic Marketing for Africa. Illustration via African Marketing Confederation

Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends.

Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.

Potential of Game-Based Marketing in Africa

The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.

In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.

We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.

Smiling woman with curly hair in a yellow and white striped shirt holds a red can and points to the text 'what makes some ai ads creepy '

Researchers examine why some AI ads fail while others succeed

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.

Woman in a denim jacket looks at her phone while standing with a shopping cart in a grocery store aisle holding a boxed item

Study examines drivers of FMCG purchases in three African markets

GeoPoll insights report from Kenya, Nigeria and South Africa finds that quality remains the key purchase driver in FMCG.

E-commerce retailer aims to speak to the hearts of South Africans

As the country celebrates Heritage Month, Takealot embarks on a campaign to speak to consumers in all 12 official languages.

Portrait of a smiling black woman with a curly afro hairstyle wearing a black collared shirt looking at the camera against a white background

Dentsu Kenya appoints Rehema Chege as Business Head, Creative

She brings experience across creative strategy, digital transformation, media, content, influencer marketing and client leadership.

Can the low flypast raise the brand bar for the airline involved?

Airlink has been a centre of attention for the past week due to its spectacular flypast over a rugby stadium. What’s the marketing benefit?

East Africa’s AAR Healthcare makes senior marketing appointment

Jane Gaty, who has extensive experience in the health care sector, joins as Head of Brand, Experience and Corporate Impact.

Three women stand side by side and smile against a purple gradient background

Kantar’s African business announces significant leadership changes

Two executives step into new leadership roles within Africa, while a third long-serving leader moves to a position with Kantar UK.

Africa Creator Festival returns to advance the creator economy

The continent’s creators are building communities, shaping culture and developing businesses of their own, organisers say.

Panel of four men seated on a stage during a conference with a large screen reading 'sales & customer service conference ' and a backdrop covered in 'zambia institute of marketing' logos

Zambia Institute of Marketing enjoys busy time as it hosts key events

Apart from being host to the upcoming annual AMC Conference, ZIM recently hosted its own conference and a graduation ceremony.

Smiling woman with braided updo and gold earrings wearing a pink textured top against a pink background

Experienced beverages marketer Bodam Taiwo takes on new Diageo role

She brings an extensive background in Nigerian and regional spirits marketing to a wider African responsibility.

Brand agency Penquin strengthens leadership team with two appointments

Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.