Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
AFRICAN MARKETING NEWS
Insights and in-depth knowledge for African marketing professionals
By our News Team | 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.
Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 2 2023 of Strategic Marketing for Africa. Illustration via African Marketing Confederation
Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends.
Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.
Potential of Game-Based Marketing in Africa
The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.
In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.
We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.
Cost of groceries the primary worry for almost half of SA consumers
Despite income gains, financial pressure remains visible in consumer behaviour, latest data from the Marketing Research Foundation reveals.
Social media overtakes television as main source of news for Kenyans
Media Council of Kenya’s latest survey highlights significant change that has implications for regulation, ethics and misinformation.
National Foods Holdings expands food-processing capacity in Zimbabwe
Three new facilities in Harare significantly expand domestic production capacity in cereals, pasta and biscuits.
Cracking the Africa Code: The functional path to market leadership
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Traceability: Giving Africa a marketing edge the world can audit
For African brands navigating today’s complex export markets, traceability can be turned into a competitive edge.
Transparent product packaging heightens our sense of ownership
Study finds that transparent windows or cut-outs in packaging create greater psychological affinity with shoppers.
European marketers gather to choose their top achievers for 2026
Marketing associations from across Europe nominated national champions, with 10 finalists competing for the Marketer of the Year title.
Namibia bets on Walvis Bay port as increasingly viable alternative
With South Africa’s ports beset by challenges, Namibia wants to entrench Walvis Bay as a better logistics corridor for landlocked neighbours.
ChatGPT ads in Africa: A game changer or a trust gamble?
For African marketers, Chat GPT ads will be a new intent-based frontier, arguably of higher quality than passive social feeds.
Report identifies five forces influencing global purchasing decisions
WARC outlines the consumer trends that will shape the remainder of 2026, with ‘comfort’ a key driver of spending.
