Marketing Society of Rwanda joins the African Marketing Confederation
Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.
AFRICAN MARKETING NEWS
Insights and in-depth knowledge for African marketing professionals
By our News Team | 2023
Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.
Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.
Issue 2 2023 of Strategic Marketing for Africa. Illustration via African Marketing Confederation
Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends.
Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.
Potential of Game-Based Marketing in Africa
The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.
In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.
We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.
SA tourism destination marketing campaign brings back Trevor Noah
Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.
Changan auto brand enters Ethiopian market with first dealership
Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.
MAZ’s 2026 Marketing Week engages local marketers on key topics
Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.
Memorable visuals in ads are more likely to lead to purchase – study
Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.
Underperforming Port of Cape Town seeks a private sector boost
Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.
H&M makes senior leadership appointment for South African market
Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.
Turkish supermarket group BIM hits 1,000-store landmark in Morocco
Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.
Current issue of AMC magazine brings critical insights for marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
Visit Rwanda announces partnership with Aston Villa Football Club
Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.
Africa declares a new standard for its communications profession
For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.
