Insights and in-depth knowledge for African marketing professionals

By our News Team | 2023

Issue 2 2023 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website and remains current until end September 2023.


Issue 2 2023 (and the 8th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news and in-depth features from across Africa and around the world.

African Marketing News

Issue 2 2023 of Strategic Marketing for Africa. Illustration via African Marketing Confederation

Our special focus in this issue is on Africa’s Retail Revolution, with articles analysing E-Commerce and particularly the rise in B2B e-commerce platforms, growth and changes in the Mobile Money sector, the evolution of Retail Technology in Africa, and other key Retail Trends. 


Our feature on Consumer Attitudes examines how, despite difficult times, consumers are making a conscious decision to choose ‘Joy’ and are also demanding greater levels of Trust from businesses and other organisations.


Potential of Game-Based Marketing in Africa 


The article on Game-Based Marketing asks whether the rise of gaming – which some experts say commands greater consumer attention than social media and TV combined – holds great promise for marketers on the continent.


In Africa, where there are frequently many languages and cultures within one country, delivering customer service excellence can be challenging. Our report on Customer Service Management looks at the impact of culture on service delivery outcomes in Nigeria.


We also preview the upcoming 2023 AMC Conference taking place in Uganda, and there’s a round-up of activities being undertaken by the various African Marketing Confederation member countries. 

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online here. A print edition of the magazine is also available.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.