MARKET RESEARCH

Ipsos acquisition strengthens its operating capabilities in West Africa

By our News Team | 2023

Company has bought Omedia, which provides research-related services in the French-speaking markets of Senegal, Mali and Ivory Coast.

Global market research firm Ipsos has acquired Omedia, a multi-specialist research company operating in Senegal, Mali and Ivory Coast. The cost of the deal has not been disclosed.

By investing in Omedia, Ipsos plans to enhance its business in French-speaking sub-Saharan Africa and says it will “leverage robust operational capabilities” in the region.

Market Research

Photo courtesy of Pix4free

Omedia provides marketing research surveys, audience measurement, advertising, editorial and digital monitoring across West Africa and was previously owned by French media audience measurement company Mediametrie.

“The acquisition of Omedia is a great opportunity to offer more services to our clients in countries where we had limited capacities so far. We are happy to welcome more great professionals which will help our development in Africa,” says Ben Page, Ipsos CEO.

Omedia will continue to be Mediametrie’s partner of choice

Adds Yannick Carriou, Chairman and CEO of Médiamétrie: “I am delighted that Omedia is joining the Ipsos Group. The team will discover how dynamic and innovative Ipsos is. As Omedia will continue to be Mediametrie’s partner of choice in the region, all our clients will benefit from even stronger capabilities.”

Ipsos is one of the largest market research and polling companies globally, operating in 90 markets and employing nearly 20,000 people. Founded in France in 1975, it has a strong presence in Africa.

Earlier this month it also announced the acquisition of Big Village Australia, which offers public-sector market research, employee research and customer experience research services in the Australia-New Zealand region.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.