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Jaguar Land Rover makes PR and communications appointment for SSA
By our African Marketing Confederation News Team | 2024
Automotive enthusiast Izak Louw brings extensive experience in marketing, public relations and product management to the role.
Jaguar Land Rover South Africa has announced the appointment of Izak Louw to the position of Communications Manager for its markets in SA and sub-Saharan Africa.
Izak Louw of Jaguar Land Rover. Photo: JLR
Louw has extensive experience in marketing, public relations and product management within the automotive industry. He heads up PR and communications in these locations with immediate effect.
An automotive enthusiast, some of his career highlights include managing the SA Land Speed Record project in 2015, as well as curating memorable market-specific limited edition Jaguar Land Rover (JLR) models – including bespoke Range Rovers and Jaguars.
“Izak’s appointment not only fortifies the PR and communications function, but it also brings continuity, leveraging his 13-year tenure at JLR with a strong track record of delivering successful product launches and managing comprehensive PR strategies,” says Carmen Slade, Communications and Client Experience Director, JLR South Africa and Sub-Sahara Africa.
“Izak will work closely with his colleagues and external stakeholders to advance JLR’s position as a leading global luxury brand.”
Company also makes brand management appointments
Last month, Jaguar Land Rover made two new brand management appointments for the SA and SSA markets.
Irene Kakooza assumed the role of Brand Manager for Range Rover and Jaguar at JLR South Africa and Sub-Sahara Africa. In addition to maintaining Range Rover’s segment leader position, Kakooza champions the local transition of Jaguar into the electric age.
Janico Dannhauser took the reins as Brand Manager for Defender and Discovery, to chart a growth path for JLR’s adventure and family SUV brands.
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