TOURISM MARKETING

Kenya Tourism Board launches new multimedia marketing campaign

By our African Marketing Confederation News Team | 2025

Tourism agency collaborates with BBC to follow well-known travel photographer on an adventure taking in the country’s best attractions.

The Kenya Tourism Board has unveiled a new a multimedia branded campaign that follows seasoned travel photographer and adventurer Jack Swynnerton on a journey capturing the country’s dramatic landscapes and famous wildlife.

Photo: Kenya Tourism Board

Created by BBC StoryWorks Commercial Productions, ‘A Journey Through the Wild Heart of East Africa’ was launched this week across online and social media via BBC.com.

In the storyline, Swynnerton enjoys a once-in-a-lifetime experience as he discovers the true spirit of adventure in Kenya, documenting his journey in a photography essay and travel guide split into three chapters – Land, Water and Air.

Swynnerton’s visual storytelling is also available to view as branded content across social media platforms including Facebook, Instagram and TikTok through photography reels and behind-the scenes footage.

Efforts to diversify Kenya’s tourism offerings

“This campaign marks a pivotal moment in our efforts to diversify Kenya’s tourism offerings beyond the traditional experience,” says June Chepkemei, CEO of the Kenya Tourism Board.

“By highlighting the rich tapestry of adventure activities, from mountain trekking and aerial safaris to coastal exploration, we are positioning Kenya as an excellent destination for thrill-seekers and nature lovers alike.”

She adds: “‘A Journey Through the Wild Heart of East Africa’ highlights the immense potential of adventure tourism and reinforces our commitment to offering visitors a dynamic and unforgettable travel experience.”

Comments Jihane Rassasse of BBC Studios: “This thrilling journey across Kenya and the stunning visual storytelling of Jack Swynnerton provides the perfect lens through which to explore adventure tourism in the country.

“From spotting elephants on safari to marvelling at mountain views, we’ve showcased some amazing experiences which will offer audiences around the world a taste of just what an adventure in Kenya can offer.”

You can view the campaign on BBC.com here.

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