
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
PUBLIC RELATIONS TALENT
By our African Marketing Confederation News Team | 2024
Wanjiru Kamotho, a former winner of the ‘Young PR Professional of the Year Award’, named Head of Marketing and Communication at BasiGo.
BasiGo, the electric bus and sustainable mobility company operating in Kenya and Rwanda, has announced the appointment of Wanjiru Dorcus Kamotho as its new Head of Marketing and Communication.
Nairobi-based Kamotho is described in a company statement as an “established communications professional with a passion for strategic, integrated and sustainability communications, with seven years of experience working with clients in the government and private sector”.
Wanjiru Kamotho. Photo: LinkedIn
The statement adds: “She is passionate about the power of technology in creating opportunities for the people in Africa and the growth of organisations committed to doing business responsibly while safeguarding our planet.”
A full member of the Public Relations Society of Kenya, Kamotho is a past recipient of ‘The Young PR Professional of the Year Award’ (Agency Category) awarded by the PRSK. She received the award in 2022.
Roles with leading public relations consultancies
Prior to joining BasiGo, she held the position of Senior Manager, Client Experience, East Africa at Weber Shandwick, an international strategic communications and consulting network.
Before that, Kamotho spent almost four years with Hill + Knowlton Strategies in the roles of Account Executive and Account Manager – Technology & Sustainability Practice.
In the latter, she planned, implemented and supervised public relations and communication management programmes for clients. Among them were BasiGo, HMD Global, Cadbury, CSquared and KWAL.
In a 2022 interview with The Comms Avenue, a platform for communications professionals, she listed the following as some of the key lessons learned on her professional journey:
On her LinkedIn profile, Kamotho describes herself as a “relationship-driven strategic communication professional with a results-driven approach in building corporate brands, and establishing trusting relationships with stakeholders”.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.