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Kenyan PR professional appointed to marketing and communications role

By our African Marketing Confederation News Team | 2024

Wanjiru Kamotho, a former winner of the ‘Young PR Professional of the Year Award’, named Head of Marketing and Communication at BasiGo.

BasiGo, the electric bus and sustainable mobility company operating in Kenya and Rwanda, has announced the appointment of Wanjiru Dorcus Kamotho as its new Head of Marketing and Communication. 

 

Nairobi-based Kamotho is described in a company statement as an “established communications professional with a passion for strategic, integrated and sustainability communications, with seven years of experience working with clients in the government and private sector”. 

Wanjiru Kamotho. Photo: LinkedIn

The statement adds: “She is passionate about the power of technology in creating opportunities for the people in Africa and the growth of organisations committed to doing business responsibly while safeguarding our planet.” 

 

A full member of the Public Relations Society of Kenya, Kamotho is a past recipient of ‘The Young PR Professional of the Year Award’ (Agency Category) awarded by the PRSK. She received the award in 2022. 

 

Roles with leading public relations consultancies 

 

Prior to joining BasiGo, she held the position of Senior Manager, Client Experience, East Africa at Weber Shandwick, an international strategic communications and consulting network. 

 

Before that, Kamotho spent almost four years with Hill + Knowlton Strategies in the roles of Account Executive and Account Manager – Technology & Sustainability Practice.  

 

In the latter, she planned, implemented and supervised public relations and communication management programmes for clients. Among them were BasiGo, HMD Global, Cadbury, CSquared and KWAL. 

 

In a 2022 interview with The Comms Avenue, a platform for communications professionals, she listed the following as some of the key lessons learned on her professional journey: 

 

  • Stay teachable – learning never stops. Those who keep learning stay relevant. 

 

  • Get mentors – shadow someone who has been there, done that and have conversations with people who do what you would like to do. They will open your mind. 

 

  • Hard work and going the extra mile never hurt anyone. Put your heart into it and you will increase your chances of doing great work. 

 

  • Have a cheerleader – someone who believes in you and your ability to go beyond. They will come through for you when the imposter syndrome kicks in. 

 

  • Enjoy your work. If possible, get a job you love and work will feel like play. 

 

On her LinkedIn profile, Kamotho describes herself as a “relationship-driven strategic communication professional with a results-driven approach in building corporate brands, and establishing trusting relationships with stakeholders”. 

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    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

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