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Photo: Levergy
Sport and entertainment communications agency Levergy has announced the appointment of Koketso ‘KK’ Gaofetoge as its new head of public relations.
Described as a seasoned sports communications and media professional, Gaofetoge has over 15 years of experience across global and African sport, bringing extensive expertise in strategic communication, media relations and stakeholder engagement.
According to the agency, his appointment will bolster its communication offering, given that PR and influencer marketing strategies are playing an increasingly critical role in earned media and the amplification of creativity.
“Levergy has consistently delivered award-winning campaigns where strong PR has underpinned and extended the impact of its work, and KK’s appointment will further strengthen this capability as the agency continues to scale its influence in the market,” says Managing Director, Lindsey Rayner.
Led high-impact media activities
Gaofetoge, who started his career with the Premier Soccer League, has led high-impact media strategies for some of the world’s leading sporting organisations.
He previously served as the head of Communications for the ICC Under-19 Cricket World Cup (2020) and was acting head of Media and Communications at Cricket South Africa between 2018 and 2020, where he drove both national and international media engagement.
His extensive football experience includes roles as media lead for the Premier Soccer League and media manager for South African professional soccer club SuperSport United FC. He has also contributed to major global tournaments such as the FIFA World Cup 2010 and FIFA Confederations Cup 2009.
Recently, Gaofetoge was part of the NBA Africa basketball team, where he was leading social and digital media, further expanding his global sporting footprint.
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