Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
Photo: Levergy
Sport and entertainment communications agency Levergy has announced the appointment of Koketso ‘KK’ Gaofetoge as its new head of public relations.
Described as a seasoned sports communications and media professional, Gaofetoge has over 15 years of experience across global and African sport, bringing extensive expertise in strategic communication, media relations and stakeholder engagement.
According to the agency, his appointment will bolster its communication offering, given that PR and influencer marketing strategies are playing an increasingly critical role in earned media and the amplification of creativity.
“Levergy has consistently delivered award-winning campaigns where strong PR has underpinned and extended the impact of its work, and KK’s appointment will further strengthen this capability as the agency continues to scale its influence in the market,” says Managing Director, Lindsey Rayner.
Led high-impact media activities
Gaofetoge, who started his career with the Premier Soccer League, has led high-impact media strategies for some of the world’s leading sporting organisations.
He previously served as the head of Communications for the ICC Under-19 Cricket World Cup (2020) and was acting head of Media and Communications at Cricket South Africa between 2018 and 2020, where he drove both national and international media engagement.
His extensive football experience includes roles as media lead for the Premier Soccer League and media manager for South African professional soccer club SuperSport United FC. He has also contributed to major global tournaments such as the FIFA World Cup 2010 and FIFA Confederations Cup 2009.
Recently, Gaofetoge was part of the NBA Africa basketball team, where he was leading social and digital media, further expanding his global sporting footprint.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.