
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
A.M.C. CONFERENCE
By our Media Update News Team | 2025
The African Marketing Confederation (AMC) and Technology Information Confederation Africa (TICON Africa) have partnered with Labadi Beach Hotel to host the AMC & TICON Africa Conference, scheduled from Wednesday, 20th to Friday, 22nd August 2025 in Accra, Ghana.
Labadi Beach Hotel Hosts AMC and TICON Africa Conference 2025 AMC and TICON Africa have emphasised that this collaboration is a significant milestone leading up to Africa’s most influential gathering of marketing, technology, and business professionals. The hotel, known for its exceptional facilities and scenic beachfront, offers the perfect setting for a conference that aims to deliver impactful discussions, groundbreaking insights, and transformative industry collaborations.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.

Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.

African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.

Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.

Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.

Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.

AMC President discusses the upcoming conference’s ‘full circle’ and the gathering’s role in navigating marketing’s paradigm shift.

Africa’s retail future may be led not by size, but by those who most effectively remove the friction between customer intent and transaction.

Out-of-home brand activation above Sunset Boulevard draws attention to a new science-fiction thriller film about a family stuck in a house.

She comes to Havas as a business leader with more than 20 years of expertise across marketing, advertising, transformation and growth.