Labadi Beach Hotel Hosts AMC and TICON Africa Conference 2025

Ad giant says Hex provides a solution to one of the creative industry’s most significant challenges: the AI talent gap.

Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.

Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.

‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.

Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.

Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.

Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.

Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.

TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.

Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.