
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
A.M.C. CONFERENCE
By our African Marketing Confederation News Team | 2025
African Marketing Confederation & Technology Information Confederation Africa announce partnership with top venue for upcoming Ghana conference
The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) have announced a partnership with Labadi Beach Hotel, Ghana’s premier hospitality destination.
(L to R): Mr David Gowu, President of TICON Africa; Mr David Eduadyl, MD of the Labadi Beach Hotel; and Mr Kwabena Agyekum, AMC Vice President for West Africa and CEO of CIMG
Labadi Beach will serve as the Official Host and Venue Sponsor for the highly anticipated AMC and TICON Africa Joint Conference, scheduled to take place from 20-22 August 2025 in Accra, Ghana.
This strategic collaboration marks a significant milestone in the buildup to Africa’s most influential gathering of marketing, technology and business professionals. With its world-class facilities, exceptional service and picturesque beachfront setting, the hotel provides the ideal backdrop for a conference that promises meaningful dialogue, groundbreaking insights and transformative industry collaborations.
A platform for innovation, collaboration and growth
The Chartered Institute of Marketing, Ghana (CIMG) and the Institute of ICT Professionals Ghana (IIPGH), as the host professional bodies for AMC and TICON Africa respectively, will spearhead this fourth edition of the conference.
As it is expected to welcome over 500 delegates from 35-plus countries, the conference will solidify Ghana’s reputation as a hub for innovation, digital transformation and cross-industry partnerships.
Aligned with Africa’s Agenda 2063, the event also seeks to accelerate the continent’s digital economy, strengthen business ecosystems, and drive financial inclusion to ensure sustainable and inclusive growth.
Conference themes for 2025
The conference will focus on fostering synergy between marketing and technology, ensuring Africa remains competitive in the global digital economy. The two core themes guiding discussions are:
Held concurrently, these twin events will convene decision-makers, visionary leaders and innovators to exchange insights, forge strategic partnerships, and explore solutions that will shape Africa’s digital and business landscapes.
For sponsorship or partnership opportunities, contact the President of TICON Africa at: david@ticonafrica.org. Or visit the respective websites: https://africanmarketingconfederation.org/ or www.ticonafrica.org
Alternatively, contact the host professional bodies: Chartered Institute of Marketing Ghana (CIMG) https://cimghana.org/ or Institute of ICT Professionals Ghana (IIPGH) https://iipgh.org/

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.