A.M.C. CONFERENCE

Labadi Beach Hotel named as conference official host and venue sponsor

By our African Marketing Confederation News Team | 2025

African Marketing Confederation & Technology Information Confederation Africa announce partnership with top venue for upcoming Ghana conference

The African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) have announced a partnership with Labadi Beach Hotel, Ghana’s premier hospitality destination.

(L to R): Mr David Gowu, President of TICON Africa; Mr David Eduadyl, MD of the Labadi Beach Hotel; and Mr Kwabena Agyekum, AMC Vice President for West Africa and CEO of CIMG

Labadi Beach will serve as the Official Host and Venue Sponsor for the highly anticipated AMC and TICON Africa Joint Conference, scheduled to take place from 20-22 August 2025 in Accra, Ghana.

This strategic collaboration marks a significant milestone in the buildup to Africa’s most influential gathering of marketing, technology and business professionals. With its world-class facilities, exceptional service and picturesque beachfront setting, the hotel provides the ideal backdrop for a conference that promises meaningful dialogue, groundbreaking insights and transformative industry collaborations.

A platform for innovation, collaboration and growth

The Chartered Institute of Marketing, Ghana (CIMG) and the Institute of ICT Professionals Ghana (IIPGH), as the host professional bodies for AMC and TICON Africa respectively, will spearhead this fourth edition of the conference.

As it is expected to welcome over 500 delegates from 35-plus countries, the conference will solidify Ghana’s reputation as a hub for innovation, digital transformation and cross-industry partnerships.

Aligned with Africa’s Agenda 2063, the event also seeks to accelerate the continent’s digital economy, strengthen business ecosystems, and drive financial inclusion to ensure sustainable and inclusive growth.

Conference themes for 2025

The conference will focus on fostering synergy between marketing and technology, ensuring Africa remains competitive in the global digital economy. The two core themes guiding discussions are:

AMC Conference: ‘Thriving in Africa’s Evolving Markets: Trust, Trends, and Technology’

TICON Africa Conference: ‘Empowering Africa’s Tech Future: Innovation, Standards, and Global Influence’

Held concurrently, these twin events will convene decision-makers, visionary leaders and innovators to exchange insights, forge strategic partnerships, and explore solutions that will shape Africa’s digital and business landscapes.

For sponsorship or partnership opportunities, contact the President of TICON Africa at: david@ticonafrica.org. Or visit the respective websites: https://africanmarketingconfederation.org/ or www.ticonafrica.org

Alternatively, contact the host professional bodies: Chartered Institute of Marketing Ghana (CIMG) https://cimghana.org/ or Institute of ICT Professionals Ghana (IIPGH)  https://iipgh.org/

Marketing Society of Rwanda joins the African Marketing Confederation

Its aims include developing professional standards and creating opportunities for Rwandan marketers to learn and network.

Trevor Noah in the new tourism campaign

SA tourism destination marketing campaign brings back Trevor Noah

Latest campaign aims to boost international arrivals while highlighting tourism’s contribution to South Africa’s economy and job creation.

Changan auto brand enters Ethiopian market with first dealership

Fast-growing middle class and promotion of electric vehicle adoption presents ‘substantial growth opportunities’ for Chinese brand.

Portrait of a middle-aged man in a black suit and gold-and-black striped tie, looking at the camera against a white background.

MAZ’s 2026 Marketing Week engages local marketers on key topics

Week of activities and events creates opportunities for networking, knowledge sharing and hearing insights from industry experts.

Desk with a computer monitor showing an orange bar chart labeled 'Advertising Today', plus keyboard, mouse, and glasses on a blue magazine.

Memorable visuals in ads are more likely to lead to purchase – study

Research suggests that attention-grabbing campaigns may need to be paired with memorable visual design to influence buying decisions.

Busy port with cranes, warehouses, and a red training ship docked at the quay; city and hills in the background.

Underperforming Port of Cape Town seeks a private sector boost

Cape Town’s port must be a competitive advantage rather than a bottleneck that constrains trade, investment and supply chains.

Ricardo Valente Da Conceicao

H&M makes senior leadership appointment for South African market

Experienced retail executive Ricardo Valente Da Conceicao returns to Africa as GM, bringing expertise gained in various overseas markets.

Exterior of a BIM store with red signage and blue-framed windows, parked cars in front on a wet lot.

Turkish supermarket group BIM hits 1,000-store landmark in Morocco

Local consumers are proving receptive to BIM’s private-label goods and hard-discount model as they struggle with inflationary pressure.

Two magazines titled Strategic Marketing Africa and Traceability on a green background.

Current issue of AMC magazine brings critical insights for marketers

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Two adults in business attire stand on a soccer field, holding a maroon jersey that reads 'Visit Rwanda'.

Visit Rwanda announces partnership with Aston Villa Football Club

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

Close-up of two people shaking hands in a business context.

Africa declares a new standard for its communications profession

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

Rozanne