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Landmark moment for African collaboration and innovation as MoU signed
By our African Marketing Confederation News Team | 2025
Ghana Tourism Authority becomes a strategic partner with the AMC and TICON Africa as 2025 joint conference draws closer.
The African Marketing Confederation (AMC), along with the Technology Information Confederation Africa (TICON Africa), has signed a Memorandum of Understanding with the Ghana Tourism Authority.
Photo: African Marketing Confederation
This strategic partnership officially positions the authority as the Exclusive Tourism Partner for the highly anticipated AMC/TICON Africa joint conference taking place in Accra, Ghana from 20-22 August 2025.
With over 500 delegates from 35-plus countries expected, this agreement signals a powerful alignment of tourism, marketing and technology sectors, the three organisations say.
Among those who attended the MoU signing ceremony in Accra were AMC President, Helen McIntee-Carlisle, and TICON Africa President, David Gowu. The Ghana Tourism Authority representatives included its CEO, Maame Efua Houadjeto, Deputy CEO Gilbert Abeiku, and Director of Marketing, Betty Kobi.
In his address to guests at the conference launch event in May, Mr Abeiku said the event was a significant occasion which not only united leaders in marketing and technology across the continent, but also proudly spotlighted Ghana as the home of rich culture and heritage – and a true hub for tourism in Africa.
“The Ghana Tourism Authority sees these events as a timely opportunity to present the vision of H.E. President John Dramani Mahama – to make Ghana the number one tourism destination in Africa,” he stated.
“We not only say ‘akwaaba’ (‘welcome’) in Ghana – we live it. We are warm, we are friendly, and very hospitable. Growing up, we were told that if you receive a guest, your offer your bed for the guest to sleep on … We say that we are more friendly to visitors than even to ourselves. That is why Ghana has become the converging point for the entire Africa; that’s why we say we are the gateway to Africa.”
Among the experiences being planned for the 2025 conference delegates are an immersive cultural evening and a beachside barbecue dinner at one of Ghana’s most stunning coastal locations.
According to the Encyclopaedia Brittanica, Ghana is known lush forests, diverse animal life, and kilometres of sandy beaches along a picturesque coast. It is also celebrated for its rich history – its habitation possibly dating from 10,000 BC – and for being a major slave-trading post with many historic castles and other facilities dating back to that era.
You can find out more about the AMC Conference 2025 here and the 2025 TICON Africa Conference here.
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