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MARKETING MAGAZINES
Latest magazine discusses high-level insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights.
We have the numbers – but not the spending power
How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth.
Issue 1 2025 of Strategic Marketing for Africa
Rebranding a diverse and developing continent
Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories.
A unified pan-African tourism brand
The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand.
How Marketing 5.0 can enhance aviation
A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here. A Print Edition is also available.
Africa-focused coffee shop chain hits milestone of 400 stores
Vida e caffè believes its growth highlights the increasing ability of African consumer brands to scale regionally.
Burger outlet gets smashed and squashed for new product launch
Innovative launch of new smash burger sees an entire pop-up restaurant ‘smashed’ for the occasion – from glasses to seats.
Are vague claims good for your brand? Researchers say the answer’s ‘yes’
‘Best pies in town’. ‘Our city’s favourite hotel’. Unsubstantiated claims, but academics find this puffery does add bottom-line value.
Home-delivery brand delivers SA culture to Mexico ahead of World Cup
Checkers Sixty60 ad campaign features a playful celebration of cultural crossovers as delivery rider takes to Mexico City’s streets.
Bolt Food Kenya joins forces with supermarket chain in strategic shift
Bolt moves beyond restaurant delivery into a multi-category convenience platform encompassing groceries, household items and other goods.
Current issue of our AMC magazine brings latest news and insights for Africa’s marketers
Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is available online and in print.
Beer brand encourages soccer fans to ‘Work From Bar’ during World Cup
Stella Artois has come up with a campaign that recognises a problem for local fans: most weekday games happen during working hours.
Can marketers fully capitalise on what the World Cup has to offer?
Campaigns that stand out will give audiences a reason to interact with the brand, beyond simply noticing it.
US casual dining brand unveils ambitious plans for the Kenyan market
TGI Fridays, which operates almost 400 restaurants worldwide, will debut in the SSA market with its first Nairobi outlet in November 2026.
Nominations for 2026 African Marketing Confederation Awards close soon
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
