AI is causing ‘profound shifts’ in brand value – Kantar report
Google’s brand value surges by 57%, ending Apple’s four consecutive years at the top. Microsoft and Amazon also prominent.
MARKETING MAGAZINES
Latest magazine discusses high-level insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights.
We have the numbers – but not the spending power
How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth.
Issue 1 2025 of Strategic Marketing for Africa
Rebranding a diverse and developing continent
Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories.
A unified pan-African tourism brand
The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand.
How Marketing 5.0 can enhance aviation
A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here. A Print Edition is also available.
New US$40-million Cheetos manufacturing plant a boost for Zimbabwe
Investment marks industrial diversification, creation of employment opportunities and manufacturing sector integration, says President.
First official Liverpool FC retail stores are opening in Africa
Prominent English Premier League soccer club brings official standalone retail stores to the region for the first time.
Global report shows retailers still falling short on sustainable chocolate
Latest Chocolate Scorecard reveals uneven progress and gaps in retailer accountability and transparency in cocoa sustainability.
Ghana’s consumers are coming back, but it’s a cautious return
Shoppers are not returning to old habits – they’re redefining them. And affordability is still the single biggest decision driver.
Private operators set to revitalise SA’s struggling rail network?
Inefficiencies in South Africa’s state-run rail system have been a major constraint on economic growth over the past decade.
Malle Mabelane named Supply Chain Professional of the Year by IMM Institute
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top supply chain professionals, teams and emerging talent.
Uganda launches a national Packaging Centre of Excellence in Kampala
Uganda has unveiled the Packaging Centre of Excellence, a national facility which aims to elevate product branding, packaging standards and market readiness.
Sydney Mbhele named Marketer of the Year at IMM Institute annual awards
IMM Institute hosts annual Excellence Awards in Johannesburg, honouring top marketers, marketing teams and industry up-and-comers.
Junk food campaigns targeting children through digital marketing
Good for business, but bad for kids? Researchers concerned about ‘invasive reach and powerful influence of digital marketing techniques’.
Lay’s World Cup marketing strategy focuses on fan fun and togetherness
Epic watch party-themed campaign for the upcoming FIFA World Cup features major international soccer stars and a touch of Hollywood.
