Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
MARKETING MAGAZINES
Latest magazine discusses high-level insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights.
We have the numbers – but not the spending power
How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth.
Issue 1 2025 of Strategic Marketing for Africa
Rebranding a diverse and developing continent
Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories.
A unified pan-African tourism brand
The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand.
How Marketing 5.0 can enhance aviation
A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here. A Print Edition is also available.
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