Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
MARKETING MAGAZINES
Latest magazine discusses high-level insights for Africa’s marketers
By our African Marketing Confederation News Team | 2025
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website.
Issue 1 2025 is packed with marketing-related news, in-depth features and thought-leadership content from across Africa. This thought-provoking issue takes in Africa’s bigger picture, examining some of the macro-environments in which Africa’s marketers must operate. Here are some of the highlights.
We have the numbers – but not the spending power
How can we solve Africa’s non-consumption challenge? Despite a growing population led by large numbers of young people – one in four people will likely be African by 2050 – the continent has a spending power problem. We are not consuming goods and services at a rate considered essential for economic growth.
Issue 1 2025 of Strategic Marketing for Africa
Rebranding a diverse and developing continent
Repositioning Africa as a continent is vital if we are to attract greater investment, more visitors and a stronger place at the global table. One of the first steps is to change a default and entrenched narrative around Africa that perpetuates negative stereotypes and ignores our positive stories.
A unified pan-African tourism brand
The United Nations – through its specialist agency UN Tourism – is working with African tourism marketers, tourism bodies, the African Marketing Confederation, and others on a Brand Africa initiative to create a responsible, sustainable and attractive pan-African tourism brand.
How Marketing 5.0 can enhance aviation
A strong commercial aviation sector is vital if Africa is to build powerful business travel, leisure tourism, and MICE (meetings, incentives, conferences and exhibitions) sectors. Marketing 5.0, which effectively uses marketing technology to address customers’ needs, has an important role to play here.
You will find these stories, and many more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read or download Issue 1 2025 online here. A Print Edition is also available.
Uganda Tourism Board partners with major European ice hockey league
UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.
Researchers explain why 10-second micro ads outperform longer spots
Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.
Competition continues to grow in the Moroccan supermarket sector
Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.
Study identifies harmful paradox behind well-meaning green efforts
Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.
President Mahama commissions expanded evaporated milk facility in Ghana
Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.
Momentum beginning to build for 2027 ACCS gathering in Addis Ababa
Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.
PwC report examines the future of African entertainment and media
Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.
Unilever investment expands its Vaseline production capacity in Africa
The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.
World MICE Awards in Jamaica honour best African and global achievers
Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.
AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.