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MARKETING MAGAZINES

Latest news, insights and opinions for Africa’s marketing professionals

By our African Marketing Confederation News Team | 2024

Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website. This issue remains current until the end of June 2024. 

 

Issue 1 2024 (and the 11th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue. 

 

Marketers embrace the BAL 

 

Our cover story on sports marketing analyses the rise in popularity of the Basketball Africa League and the slick marketing that accompanies it. Is it proving to be a slam dunk for corporate sponsors and brands who want to be along for the ride?

Issue 1 2024 of Strategic Marketing for Africa

 

Nostalgia in marketing 

 

Do you embrace brands that make you feel connected to your roots and hark back to simpler times? A great many consumers do, so marketers are seeing the opportunity and playing on nostalgic memories of the ‘good old days’. 

 

Marketing as a force for good 

 

Encouraging over-consumption and over-spending – to the detriment of all – are accusations frequently levelled at the marketing profession. So, are we in denial or becoming a force for good? African and international marketers and academics give their opinions. 

 

Rise of visual and voice search 

 

The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers. We examine how visual and voice search are set to change the game. 

 

The opportunity in African Beauty 

 

Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage in this burgeoning market. An industry expert looks at how the African Beauty trend is creating opportunities for market players. 

 

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.  

 

A Print Edition of the latest magazine is also available.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.