MARKETING MAGAZINES

Latest news, insights and opinions for Africa’s marketing professionals

By our African Marketing Confederation News Team | 2024

Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. This issue remains current until early October 2024.

Issue 2 2024 (and the 12th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.

Influencer marketing: It’s the Wild West!

As the influencer industry grows in Africa and around the world, limited transparency and misleading claims have led to calls for stricter regulation. Now the ‘Sheriff’ is riding into town to bring law and order.

Issue 2 2024 of Strategic Marketing for Africa

Understanding Tanzania’s consumer trends

As Tanzanian consumer behaviours continue to evolve under the influence of economic, technological and social changes, understanding these trends is crucial for marketers aiming to succeed in this vibrant market.

Vodcasts are every marketer’s flexible friend

Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility and bang-for-the-buck is why vodcasts are taking off in Africa. The editorial team examines the latest African vodcast trends.

Realigning brand strategies for the youth audience

Fundamental shifts in consumerism are being led by younger audiences who constantly question the status quo, don’t believe in the mentality of ‘doing things just because we have always done them like this’ and challenge brands to embrace their new world.

Anatomy of a media landscape survey in the DRC

Media research field work in Africa is, at the best of times, for the resourceful and resilient. But some research projects require an extra quantity of ingenuity and flexibility. The inside story of GeoPoll’s ‘Democratic Republic of Congo Media Landscape Survey 2023’.

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.

A Print Edition of the magazine is also available.

Pre-conference masterclass discusses taking African brands to the world

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Three people stand side by side in front of a sports direct backdrop the woman in the middle holds a blue and orange 'sports direct' sign

Africa’s first Sports Direct retail store opens its doors in Nairobi

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Person wearing a beige sweater holds a phone with a translucent search bar reading 'search' and microphonecamera icons in the foreground

Search is fragmenting – credibility and trust create the new visibility

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Person shopping at a deli counter holding an orange shopping basket in a cheese section of a supermarket

The move toward future-ready food packaging where materials meet AI

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.