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MARKETING MAGAZINES

Latest news, insights and opinions for Africa’s marketing professionals

By our African Marketing Confederation News Team | 2024

Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.

The latest issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is now available online via the AMC website. This issue remains current until early October 2024. 

 

Issue 2 2024 (and the 12th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the latest issue.

 

Influencer marketing: It’s the Wild West! 

 

As the influencer industry grows in Africa and around the world, limited transparency and misleading claims have led to calls for stricter regulation. Now the ‘Sheriff’ is riding into town to bring law and order.

Issue 2 2024 of Strategic Marketing for Africa

 

Understanding Tanzania’s consumer trends 

 

As Tanzanian consumer behaviours continue to evolve under the influence of economic, technological and social changes, understanding these trends is crucial for marketers aiming to succeed in this vibrant market. 

 

Vodcasts are every marketer’s flexible friend 

 

Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility and bang-for-the-buck is why vodcasts are taking off in Africa. The editorial team examines the latest African vodcast trends. 

 

Realigning brand strategies for the youth audience 

 

Fundamental shifts in consumerism are being led by younger audiences who constantly question the status quo, don’t believe in the mentality of ‘doing things just because we have always done them like this’ and challenge brands to embrace their new world. 

 

Anatomy of a media landscape survey in the DRC 

 

Media research field work in Africa is, at the best of times, for the resourceful and resilient. But some research projects require an extra quantity of ingenuity and flexibility. The inside story of GeoPoll’s ‘Democratic Republic of Congo Media Landscape Survey 2023’. 

 

You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.  

 

A Print Edition of the magazine is also available. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.