Morocco’s Tanger Med port reinforces its global logistics significance
The port sits on one of the world’s busiest shipping routes and is showing steady growth as a major logistics hub.
MARKETING MAGAZINES
Latest news, insights and opinions for Africa’s marketing professionals
By our African Marketing Confederation News Team | 2024
Issue 2 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The current issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website.
Issue 2 2024 (and the 12th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the current issue.
Influencer marketing: It’s the Wild West!
As the influencer industry grows in Africa and around the world, limited transparency and misleading claims have led to calls for stricter regulation. Now the ‘Sheriff’ is riding into town to bring law and order.
Issue 2 2024 of Strategic Marketing for Africa
Understanding Tanzania’s consumer trends
As Tanzanian consumer behaviours continue to evolve under the influence of economic, technological and social changes, understanding these trends is crucial for marketers aiming to succeed in this vibrant market.
Vodcasts are every marketer’s flexible friend
Repurposing marketing and social media content is a smart way to maximise digital spend. This flexibility and bang-for-the-buck is why vodcasts are taking off in Africa. The editorial team examines the latest African vodcast trends.
Realigning brand strategies for the youth audience
Fundamental shifts in consumerism are being led by younger audiences who constantly question the status quo, don’t believe in the mentality of ‘doing things just because we have always done them like this’ and challenge brands to embrace their new world.
Anatomy of a media landscape survey in the DRC
Media research field work in Africa is, at the best of times, for the resourceful and resilient. But some research projects require an extra quantity of ingenuity and flexibility. The inside story of GeoPoll’s ‘Democratic Republic of Congo Media Landscape Survey 2023’.
You will find these stories, and much more, in the latest Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here.
A Print Edition of the magazine is also available.
Brand gives grumpy motorists facing a parking fine reason to smile
Your car’s been wheel clamped and you must pay a fine to get it released. Irish brand Paddy Power somehow turned it into a moment of fun.
Publicis Groupe Africa appoints Jarred Trembath to lead Influential
He brings extensive professional experience spanning media strategy, activation and content management to new role.
IAB discusses the problem with AI visibility measurement tools
New standardised set of measurement guidelines released for tracking brand and publisher visibility in AI-powered search platforms.
Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
