EXECUTIVE APPOINTMENTS

Lindsey Rayner appointed Managing Director of marketing agency Levergy

By our African Marketing Confederation News Team | 2025

She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing

Levergy, the South African-based marketing agency that is part of the Up&Up Group, has appointed Lindsey Rayner as its new Managing Director.  

Lindsey Rayner. Photo: LinkedIn

Rayner steps into the role having recently served as the Managing Director of digital agency Machine, which is part of the Publicis Groupe. There she was responsible for driving business growth and fostering high-performance creative cultures. 

 

She has over two decades of experience and started her career at the Stormers and Springbok rugby teams before transitioning into sponsorship amplification for brands such as Castle Lager, Sunfoil, Heineken, Lay’s and Visa. 

 

Her deep connection to sport remains central to her work, and Rayner has been a judge at the SA Sports Industry Awards for the past three years. 

 

Her previous experience includes being Integrated Business Director at Chiel South Africa, Samsung’s mobile and consumer electronics divisions, and being Deputy Managing Director and Business Unit Director at advertising agency 34º Africa Limited. 

 

“We’re thrilled to welcome Lindsey to The Up&Up Group and to Levergy,” says Jacques Burger, Group CEO of The Up&Up Group.  

 

“With her outstanding leadership and the formidable team in place, Levergy continues to deepen its capabilities and deliver best-in-class work that drives measurable impact for clients.” 

 

Adds Neo Mashigo, Chief Creative Officer at the Up&Up Group: “Sponsorship and passion marketing is what Levergy does best. But what excites me is how the agency is scaling its capabilities across creative, digital, content, PR and experiential to offer clients more connected solutions in building their brand properties.” 

 

Notes Rayner on her LinkedIn profile: “I believe that understanding the consumer is fundamental to the success of any marketing campaign – a challenge overlooked and under-explored in the diverse context of the South African landscape.” 

 

Commenting on her new position at Levergy, she says in a LinkedIn post: “Excited would be an understatement. Not just to return to my sporting roots but to do so armed with creative and leadership experience, unskippable ambition and backed by a team who meets that energy!” 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.