Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
CREATIVE AWARDS
Annual Loeries Awards announces its finalists for 2021
By our News Team | 2021
Loeries Creative Week is where the best creative minds in Africa and the Middle East gather to acknowledge their peers.
The Loeries finalists have been announced for 2021. The Loeries Creative Week demonstrates continued strong creativity, innovation and fresh thinking, according to Loeries CEO Preetesh Sewraj.
The Week aims to create an opportunity for the brand communication industry to unite around a common goal. This is through supporting the industry across Africa and the Middle East to create greater positive societal impact.
All of the events held are centred around a creative hub for the industry to network, access learning and business opportunities. All participants will immerse into the culture of the host city to help stimulate creative thinking.
Photo by My Life Through a Lens @ Unsplash
The awards are the focal point
Loeries Creative Week is the culmination of the annual Loerie Awards, where the best creative minds gather to see which entries have advanced through the judging process. They are claimed to be the highest accolade in the advertising and brand communication industry in the region, promoting and supporting creativity by helping brands, agencies and consumers appreciate the value of ideas and creative excellence.
Loeries Creative Week will be held in the South African city of Cape Town this year – from Wednesday, 20 October to Saturday, 23 October – and will be a fusion of physical events and a cinematic experience at theatres around South Africa.
The week offers a programme of masterclasses, including presentations by renowned authors and media personalities. There is also the Loeries Cinematic Experience, which is a celebration in theatres with a digitally mastered show.
For many, the networking opportunity will be the highlight throughout the event period.
“The brand communications industry across Africa and the Middle East faced strong headwinds over the past year. But the finalists are testament to the power of creativity to prevail against the strongest challenges,” says Sewraj.
The Loeries recognises work in the following main categories: Effective Creativity, Shared Value, Service Design, Integrated Campaign, Young Creatives, Digital Communication, Design, Live Communications, Media Innovation, Out of Home, Print Communications, Radio and Audio, Live Communication, PR & Media Communication and Media Innovation, Film and Student Awards.
View all the finalists here.
Source: Bizcommunity and Loeries Creative Week
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