
Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
BRAND SOLUTIONS
By our News Team | 2021
The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.
This year, Loeries Creative Week – the annual celebration for advertising and creative industries in Africa and the Middle East – will be held from 20–22 October as a hybrid experience with both physical and virtual elements.
The festival offers a programme of seminars by key industry leaders, trends discussions with Loeries international jury presidents, masterclasses, networking hubs and two nights of awards announcements.
Delegates will be able to take part in Loeries Creative Week either physically, by purchasing tickets to the live events, or virtually, by attending a viewing experience at partner sites located in regions outside of the city. Regardless of the option chosen, attendees will be treated to an experience with a strong Cape Town focus.
Loeries Creative Week, via Facebook
Facilitating a creative hub
Each year, Loeries week creates an opportunity for the brand communication industry to unite around a common goal of supporting the industry across Africa to generate greater positive societal impact. The events held are centred on the facilitation of a creative hub for the industry to network, get access to learning, generate business opportunities and enable immersion into the culture of the host city to help stimulate creative thinking.
With its strong creative industry, the choice of Cape Town represents an opportunity to create further impact in the development of the brand communication and allied industries, the organisers say.
The key highlight of Loeries Creative Week is the annual Loerie Awards, where the best creative minds gather to see which entries have advanced through the stringent judging process to receive the highest accolade in Africa and the Middle East’s brand communications industry – a Loerie Award.
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.
Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.