BRAND SOLUTIONS

Loeries Creative Week 2021 to be held in the City of Cape Town

By our News Team | 2021

The Loeries organisers and Cape Town have committed to a partnership which will see the popular creative week moving to the Mother City this year.

This year, Loeries Creative Week – the annual celebration for advertising and creative industries in Africa and the Middle East – will be held from 20–22 October as a hybrid experience with both physical and virtual elements.

The festival offers a programme of seminars by key industry leaders, trends discussions with Loeries international jury presidents, masterclasses, networking hubs and two nights of awards announcements.

Delegates will be able to take part in Loeries Creative Week either physically, by purchasing tickets to the live events, or virtually, by attending a viewing experience at partner sites located in regions outside of the city. Regardless of the option chosen, attendees will be treated to an experience with a strong Cape Town focus.

Loeries Creative Week, via Facebook

Facilitating a creative hub

Each year, Loeries week creates an opportunity for the brand communication industry to unite around a common goal of supporting the industry across Africa to generate greater positive societal impact. The events held are centred on the facilitation of a creative hub for the industry to network, get access to learning, generate business opportunities and enable immersion into the culture of the host city to help stimulate creative thinking.

With its strong creative industry, the choice of Cape Town represents an opportunity to create further impact in the development of the brand communication and allied industries, the organisers say.

The key highlight of Loeries Creative Week is the annual Loerie Awards, where the best creative minds gather to see which entries have advanced through the stringent judging process to receive the highest accolade in Africa and the Middle East’s brand communications industry – a Loerie Award.

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