
Competition watchdog in the UK warns of negative AI consequences
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
LOYALTY SCHEMES
By our News Team | 2021
Pick n Pay Smart Shopper has re-gained its position as the most used loyalty programme among SA shoppers
Cashback remains the number one loyalty benefit of choice among South African consumers, followed by discount vouchers. All ages, income and genders prefer cashback as a benefit.
Photo by LynxPro
The results are the latest findings of the 2021 Truth & BrandMapp South African Loyalty Whitepaper. The report is claimed to be the most comprehensive annual snapshot of the loyalty habits of over 33 000 South African adults with a gross monthly household income of R10 000 (US$677) or more. This BrandMapp study represents 100% of the country’s tax paying base and 80% of all consumer spend.
Amanda Cromhout, CEO of research company Truth and author of the whitepaper states: “Cash has never been more important than right now and throughout the past year in economically challenging times. Cash-strapped South Africans have used their loyalty programme benefits to survive.”
Pick n Pay Smart Shopper has regained its position as most used loyalty programme in South Africa, nudging the pharmaceutical chain, Clicks, and its ClubCard programme into second place.
Consumers need loyalty like never before
Overall, loyalty usage by consumers is up from 2019, taking the total number of respondents using loyalty programmes to 74%. The number of loyalty programmes per person has increased to 8.7 programmes on average. Males, for the first time, are using loyalty programmes more and at a higher rate than females in South Africa.
Pick n Pay’s Head of Loyalty & Strategic Partnerships, Melissa Hanley says Smart Shopper had its most successful year ever last year.
FNB eBucks is still the most used loyalty programme in the financial services space and has been the most used non-retail loyalty programme for the past six years
Surprisingly, consumers still prefer to swipe a plastic loyalty card than identify themselves via Apps. In a touch-less society driven by the global pandemic, it comes as a surprise that more South Africans prefer a card than in 2019, at a level of 76%.
“The 2021 loyalty whitepaper findings offer great insights for brands looking to become market leaders in loyalty,” says Cromhout.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Bon Marché has typically confined itself to the affluent suburbs of Zimbabwe’s capital. Now it has opened in Marondera in Mashonaland East,
As rugby fans liken the SA national team’s alternative kit to the Checkers Sixty60 e-commerce platform, the brand seizes the opportunity.
Sports apparel company renews an old partnership with Newcastle United as it further cements its presence in top soccer competitions.
Interactive Advertising Bureau study finds internet advertising has reached a new high of 34% of the overall SA advertising market.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.