
Creative Awards
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
MARKET RESEARCH
By our News Team | 2022
New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.
Global market research and insights firm, MetrixLab, has opened a new office in Johannesburg, its first in Africa, and named Nanzala Mwaura as its Managing Director.
Mwaura (pictured) is being tasked with building MetrixLab’s business across the continent. Before joining MetrixLab, Mwaura was Chief Client Officer for South Africa at Ipsos.
She will be joined at the new venture by Rentia Kraucamp, who is to take control of local research operations as Research Director.
The Johannesburg office will support MetrixLabs operations in Australia, India, China, Singapore and the United Arab Emirates.
Nanzala Mwaura. Photo credit: MetrixLab
“Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent,” said Rob Valsler, Regional Managing Director at MetrixLab Africa, Middle East and Asia.
“Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”
MetrixLab is a fast-growing global market research and insights company that operates in around 90 global markets. It provides insights and brand solutions using creative testing, brand tracking, e-commerce optimisation and other strategies.
Second global player to solidify African presence
It is the second global marketing services player to solidify its presence on the continent in recent months.
Entravision – a leading advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – announced its expansion into Kenya in May, and confirmed Maggie Ndirangu as its Managing Director there.
At the time, Entravision said the expansion aligned with the goal to “position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs”.
The campaign theme for this year’s awards, marking the 45th time it has been held, is ‘Blood, Sweat and Tears’.
The new identity debuts in Africa next year and ‘pays homage to the brand’s rich heritage while taking a big leap toward the future’.
There is a rise in demand for clothing adapted to the needs of disabled consumers. But online retailers must give the process more thought.
Marketers must base their strategy decisions on digital facts, not commonly held beliefs. Here are a few such myths that have been debunked.
Podcasting guru Jon Savage to discuss whether podcasts are the ‘comeback kid in marketing’s rock ‘n roll band?’
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.