MARKET RESEARCH

Global insights firm MetrixLab announces its Africa presence

By our News Team | 2022

New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.

Global market research and insights firm, MetrixLab, has opened a new office in Johannesburg, its first in Africa, and named Nanzala Mwaura as its Managing Director.

Mwaura (pictured) is being tasked with building MetrixLab’s business across the continent. Before joining MetrixLab, Mwaura was Chief Client Officer for South Africa at Ipsos.

She will be joined at the new venture by Rentia Kraucamp, who is to take control of local research operations as Research Director.

The Johannesburg office will support MetrixLabs operations in Australia, India, China, Singapore and the United Arab Emirates.

Nanzala Mwaura. Photo credit: MetrixLab

“Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent,” said Rob Valsler, Regional Managing Director at MetrixLab Africa, Middle East and Asia.

“Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”

MetrixLab is a fast-growing global market research and insights company that operates in around 90 global markets. It provides insights and brand solutions using creative testing, brand tracking, e-commerce optimisation and other strategies.

Second global player to solidify African presence

It is the second global marketing services player to solidify its presence on the continent in recent months.

Entravision – a leading advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – announced its expansion into Kenya in May, and confirmed Maggie Ndirangu as its Managing Director there.

At the time, Entravision said the expansion aligned with the goal to “position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs”.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.

Top african marketing voices confirmed for amc

Top African marketing voices confirmed for AMC 2026

Explore the 2026 AMC Conference speaker line-up. Top African marketing voices gather in Zambia to tackle AI, AfCFTA, and brand power. Register today.

Person holding two smartphones with app icons visible on their screens a large tv screen in the background shows colorful app icons

Broadcast Research Council confirms launch of total video measurement

New industry currency will bring South African television and online video audiences together in a single measurement system.

Dj performing on a brightly lit stage as colorful lights shine over a dancing crowd

Sense of belonging and atmosphere are key to attracting event-goers

Making people feel that an event space reflects their values leads to long-term loyalty and spending. FOMO also plays its part.

Smiling woman with curly hair in a yellow and white striped shirt holds a red can and points to the text 'what makes some ai ads creepy '

Researchers examine why some AI ads fail while others succeed

Norms may change, but right now it’s better to err on the side of caution when using AI in advertisements, study finds.