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MARKET RESEARCH

Global insights firm MetrixLab announces its Africa presence

By our News Team | 2022

New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.

Global market research and insights firm, MetrixLab, has opened a new office in Johannesburg, its first in Africa, and named Nanzala Mwaura as its Managing Director.

Mwaura (pictured) is being tasked with building MetrixLab’s business across the continent. Before joining MetrixLab, Mwaura was Chief Client Officer for South Africa at Ipsos.

She will be joined at the new venture by Rentia Kraucamp, who is to take control of local research operations as Research Director.

The Johannesburg office will support MetrixLabs operations in Australia, India, China, Singapore and the United Arab Emirates.

Market Research

Nanzala Mwaura. Photo credit: MetrixLab

“Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent,” said Rob Valsler, Regional Managing Director at MetrixLab Africa, Middle East and Asia.

“Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”

MetrixLab is a fast-growing global market research and insights company that operates in around 90 global markets. It provides insights and brand solutions using creative testing, brand tracking, e-commerce optimisation and other strategies.

Second global player to solidify African presence

It is the second global marketing services player to solidify its presence on the continent in recent months. 

Entravision – a leading advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – announced its expansion into Kenya in May, and confirmed Maggie Ndirangu as its Managing Director there.

At the time, Entravision said the expansion aligned with the goal to “position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs”. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.