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MARKET RESEARCH

Global insights firm MetrixLab announces its Africa presence

By our News Team | 2022

New Johannesburg office is to serve as a springboard for developing business opportunities across the continent.

Global market research and insights firm, MetrixLab, has opened a new office in Johannesburg, its first in Africa, and named Nanzala Mwaura as its Managing Director.

Mwaura (pictured) is being tasked with building MetrixLab’s business across the continent. Before joining MetrixLab, Mwaura was Chief Client Officer for South Africa at Ipsos.

She will be joined at the new venture by Rentia Kraucamp, who is to take control of local research operations as Research Director.

The Johannesburg office will support MetrixLabs operations in Australia, India, China, Singapore and the United Arab Emirates.

Market Research

Nanzala Mwaura. Photo credit: MetrixLab

“Nanzala is the ideal person to launch our first office in Africa and help our global clients better understand this unique continent,” said Rob Valsler, Regional Managing Director at MetrixLab Africa, Middle East and Asia.

“Along with Rentia, they share a combination of energy and experience that’s a perfect match for MetrixLab’s culture – blending evolving technology with passionate experts.”

MetrixLab is a fast-growing global market research and insights company that operates in around 90 global markets. It provides insights and brand solutions using creative testing, brand tracking, e-commerce optimisation and other strategies.

Second global player to solidify African presence

It is the second global marketing services player to solidify its presence on the continent in recent months. 

Entravision – a leading advertising, media and ad-tech solutions company that is listed on the New York Stock Exchange – announced its expansion into Kenya in May, and confirmed Maggie Ndirangu as its Managing Director there.

At the time, Entravision said the expansion aligned with the goal to “position Entravision 365 Digital as a local digital marketing solutions powerhouse, serving African companies and local leaders with advanced branding, performance and creative needs”. 

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