OOH specialist appoints new Head of Group Marketing and Services

By our News Team | 2023

Ruchelle Mouton brings extensive out-of-home media expertise to her new senior marketing role at Tractor Outdoor.

South African-based out-of-home media company, Tractor Media Holdings, has announced the appointment of Ruchelle Mouton as its new Head of Group Marketing and Services. 

She will be responsible for gathering and consolidating data points to enhance the group’s audience measurement and delivery capabilities across the various business divisions.

Marketing Appointments

Photo credit: LinkedIn

Mouton’s responsibilities will also focus on elevating the group’s marketing service deliverables by building data-led solutions that will empower its sales divisions while expanding its client value proposition.

“Tractor has cemented itself in the industry as one of the most – if not the most – innovative and pioneering OOH media businesses in South Africa,” she says.

“This has opened the door for richer, more granular data and audience quantification. The opportunity to further develop and entrench Tractor’s data and measurement capabilities into its audience delivery greatly excites me so that we can offer our clients ever-more robust and responsible results.” 

Strategic lens and analytical expertise

Says Mali Motsumi-Garrido, Sales Director at Tractor Media Holdings: “We’re thrilled to welcome Ruchelle to the team, and believe the innate strategic lens and analytical expertise she brings to the table will, in turn, greatly enhance the value we offer to our stakeholders.”

Mouton has an MBA from the Gordon Institute of Business Science (GIBS) Business School (where she won the New Venture Creation Award) and an MA in Research Psychology from the University of South Africa (Unisa) under her belt.

Mouton has previously occupied the role of Group Head of Marketing Services at the Provantage Media Group, where she oversaw brand marketing and audience insights across 10 business units with a core focus on launching audience measurement capability into the business.

During her tenure at Provantage, she was also appointed Board Director for the Out of Home Measurement Council (OMC).

Tractor Media Holdings operates from offices in Cape Town, Johannesburg and Port Elizabeth.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.