OOH specialist appoints new Head of Group Marketing and Services

Mouton’s responsibilities will also focus on elevating the group’s marketing service deliverables by building data-led solutions that will empower its sales divisions while expanding its client value proposition.

“Tractor has cemented itself in the industry as one of the most – if not the most – innovative and pioneering OOH media businesses in South Africa,” she says.

“This has opened the door for richer, more granular data and audience quantification. The opportunity to further develop and entrench Tractor’s data and measurement capabilities into its audience delivery greatly excites me so that we can offer our clients ever-more robust and responsible results.” 

Strategic lens and analytical expertise

Says Mali Motsumi-Garrido, Sales Director at Tractor Media Holdings: “We’re thrilled to welcome Ruchelle to the team, and believe the innate strategic lens and analytical expertise she brings to the table will, in turn, greatly enhance the value we offer to our stakeholders.”

Mouton has an MBA from the Gordon Institute of Business Science (GIBS) Business School (where she won the New Venture Creation Award) and an MA in Research Psychology from the University of South Africa (Unisa) under her belt.

Mouton has previously occupied the role of Group Head of Marketing Services at the Provantage Media Group, where she oversaw brand marketing and audience insights across 10 business units with a core focus on launching audience measurement capability into the business.

During her tenure at Provantage, she was also appointed Board Director for the Out of Home Measurement Council (OMC).

Tractor Media Holdings operates from offices in Cape Town, Johannesburg and Port Elizabeth.