fbpx

MARKETING EVENTS

Malawi marketers gather to discuss strategies for creating excellence

By our News Team | 2022

Lineup of local and international speakers will address delegates on the theme ‘From Surviving to Thriving: Scaling Towards Excellence’.

The annual conference of the Institute of Marketing in Malawi gets underway on Wednesday (26 October) at the Sunbird Livingstonia Beach hotel on the Salima shores of Lake Malawi. It continues until 29 October.

The event follows on the heels of the African Marketing Confederation’s Inaugural Marketing Conference 2022, which concluded on 22 October at Victoria Falls in Zimbabwe. Malawi’s marketing body is a member of the AMC.

Marketing Events

Image by Florian Pircher from Pixabay

‘From Surviving to Thriving: Scaling Towards Excellence’ is the theme of this year’s Malawi conference. A strong lineup of local and international speakers will address delegates, and the conference includes the Madolo 2022 Marketing Excellence Awards.

In the star-studded speaker lineup:

  • Edith Jaya, Group CEO of Old Mutual in Malawi. She will speak on ‘Building a Financially Secure Future’.
  • Helen McIntee, co-founder and President of the African Marketing Confederation, on the topic ‘The Marketing Agenda in Africa: Effective Marketing for Continental Transformation’.
  • Levie Nkunika, Head of Marketing and Communication at FDH Financial Holdings Limited. He will address delegates on ‘Excelling Through Responsible Leadership’.
  • Lekani Katandula, Managing Director of Illovo Malawi Plc. His topic is ‘Crunching the Numbers: The Role of Marketing in Building Financially Viable Enterprises’.
  • Dumisani Lingani Ncube, Radical Entrepreneur at DNL Empire, on the subject ‘Thriving Beyond Your Imagination; A Personal Account’.
  • Gertrude Mateyo, CEO of Precious Medical Insurance. She will speak on ‘The Productivity Box: Mental Health and Work Success’.
  • Paul Bailey, Director of Strategy at Halo. He will address delegates on ‘Commercial Creativity: Much More Than Advertising’.
  • Ndela Sichizya, Marketing and Communications Manager for Absa Bank Zambia Plc. His topic is ‘Creating Effective Brand Strategies that Enhance Customer Value’.

The hosts for the conference are Hillary Ngwira and Stella Gadi, while the Marketing Excellence Awards hosts are Alfred Kanjere and Chawa Mphande.

Digital Marketing

Digital Marketing

Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.

Read More »
E-commerce

E-commerce

E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.

Read More »
Customer Data

Customer Data

Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.

Read More »
Consumer Health

Consumer Health

It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.

Read More »
Influencers

INFLUENCERS

Some influencers, themselves sufferers of an ailment, give well-intentioned advice. Others are paid to do so. The consequences are concerning.

Read More »
AMC News

AMC News

High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.

Read More »
Email marketing

Email Marketing

Analysis of more than 10-billion bulk emails sent over three years finds a ‘landscape fundamentally reshaped’ by events.

Read More »