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MARKETING TALENT
Marketing veteran Nthabi Motsoeneng joins Sun International as CMO
By our African Marketing Confederation News Team | 2026
Motsoeneng joins from premium wines and spirits company Pernod Ricard, where she was Chief Marketing Officer for Africa and the Middle East.
Africa-focused leisure, gaming and hospitality group Sun International has announced the appointment of Nthabi Motsoeneng as its Chief Marketing Officer.
A seasoned marketing leader, she brings over 20 years of experience driving consumer-centric brand strategies across emerging and developed markets.
Motsoeneng joins from premium wines and spirits company Pernod Ricard, where she served as Chief Marketing Officer for Africa and the Middle East, leading regional marketing strategy and delivering award-winning campaigns and strong commercial results.
Nthabi Motsoeneng. Photo: Sun International
Her work has earned global recognition at Cannes Lions and the WARC Awards, where she has also served as jury member and jury president.
Prior to Pernod Ricard, Motsoeneng held senior marketing leadership roles at Tetra Pak as Marketing Director for Southern Africa, and at Kimberly-Clark, Tiger Brands, The Coca-Cola Company, GlaxoSmithKline and SABMiller.
Focus on strengthening brand equity
In her new role she will lead Sun International’s marketing strategy across the group’s portfolio of urban casinos, resorts, hotels and online platforms, with a focus on strengthening brand equity, deepening customer engagement and supporting growth through the group’s omnichannel ecosystem. She takes up her new position on 1 June 2026.
“Nthabi brings extremely relevant experience from lifestyle brands to Sun International and our portfolio of experience-centric resorts and casinos,” says Chief Executive, Ulrik Bengtsson.
“Her understanding of how to translate deep consumer insights into actionable marketing initiatives will be critically important as we continue our journey to build a digitally led, market-leading, omnichannel gaming company of scale.”
Adds Motsoeneng: “Sun International is a truly iconic African business with a rich heritage and tremendous potential. I am thrilled to join the organisation and contribute to shaping the next chapter of growth by building stronger customer connections, elevating our brands and creating experiences that people will remember and return to.”
Sun International says Motsoeneng joins the leadership team at a critical time as the group accelerates its evolution into a digitally led, omnichannel gaming and hospitality business.
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