What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.
‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer Read More »
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
Nominations for 2026 African Marketing Confederation Awards close soon Read More »
In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.
In the battle for the open market consumer, sellers are influencers Read More »
Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.
Loyalty is no longer just about rewards – real-time engagement matters Read More »
European Marketing Confederation names Marketing guru Seth Godin as the winner of its Lifetime Achievement Award for 2026.
Marketing guru Seth Godin honoured by AMC’s European partner body Read More »
WPP Production has announced the promotion of Santiago Sánchez-Lozano to Chief Executive Officer for the Europe, Middle East and Africa region.
WPP Production appoints new CEO to drive business in the EMEA region Read More »
The latest Africa-wide study finds South Africa still dominates the brand landscape, with Morocco and Egypt bubbling under.
MTN is Africa’s most valuable brand, Tusker is its strongest brand Read More »
Africa-focused leisure, gaming and hospitality group Sun International has announced the appointment of Nthabi Motsoeneng as its Chief Marketing Officer.
Marketing veteran Nthabi Motsoeneng joins Sun International as CMO Read More »
Moroccan supermarket chain LabelVie continues its expansion strategy. Group opened 31 new outlets in the first quarter of 2026.
Moroccan supermarket chain LabelVie continues its expansion strategy Read More »
