Brand continues a trend of food and beverage licensing moving into the beauty sector by collaborating on shower and lip-care products.
Pepsi brand moves from refreshing drinks to revitalising showers Read More »
While the global marketing industry debates what the next big consumer trend might be, Africans are getting on with embracing major change.
Agency asks whether Africa’s marketing future is already happening Read More »
Charmagne Mazhindu becomes Vice-President of Marketing for Wallmart-owned group that includes major brands such as Makro and Builders.
Retailer Massmart makes senior marketing leadership appointment Read More »
The Coca Cola Company has unveiled a new global Coke campaign called ‘The World Will Wait’ that’s aimed at Gen Z and Millennial audiences.
Coke campaign encourages sharing meals and better work-life balance Read More »
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing Read More »
What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.
Cracking the Africa Code: The functional path to market leadership Read More »
Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.
‘What’s for dinner tonight, mom?’ Woolies’ AI chef may have the answer Read More »
Whether you have pioneered a ground-breaking campaign or witnessed a peer redefine the industry, the AMC is inviting you to step forward now.
Nominations for 2026 African Marketing Confederation Awards close soon Read More »
In informal retail, purchasing decisions are often shaped in the moment by available cash, visible alternatives and seller recommendations.
In the battle for the open market consumer, sellers are influencers Read More »
Engaging and retaining customers requires an intelligent engagement system that shapes decisions in real time, Euromonitor report finds.
Loyalty is no longer just about rewards – real-time engagement matters Read More »
