Brand Acquisitions
Study finds brand acquisitions may not work out as planned, as consumer perceptions of the brand become tainted. But this can be mitigated.
MEDIA BUYING
International media group buys African-based Ad Dynamo
By our News Team | 2022
Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.
Invenfin, the venture and growth capital division of South African investment group Remgro, recently announced the acquisition by Aleph of African-based media sales business, Ad Dynamo.
The acquisition by Aleph, global partner to the world’s biggest digital media players, will move Ad Dynamo forward into its next phase of growth — scaling its services to more platforms and more countries across the African continent.
Ad Dynamo is the exclusive media sales partner for Twitter, Snap, Spotify and other platforms across Sub-Saharan Africa.
“Ad Dynamo has built a proven sales engine for global platforms across the continent, with revenue more than tripling over the past four years. Aleph’s acquisition of Ad Dynamo solidifies our position as the leader in digital media sales across Africa and opens up new opportunities for growth,” said Sean Riley, Founder and CEO of Ad Dynamo.
Photograph by PhotoMIX-Company on Pixabay
A shared vision and common culture
“We have been fortunate to get to know Gastón and the Aleph team over the years and there is very much a shared vision and common culture shared by the businesses. We are delighted to join the Aleph family.
“We are very grateful for Invenfin’s strong support and partnership, which has been critical to the success of Ad Dynamo, and we hope this successful exit inspires the next generation of entrepreneurs throughout the African startup ecosystem.”
The transaction allows Aleph to expand into the fast-growing African digital advertising market, with Aleph confident that adding Ad Dynamo to its portfolio will cement its global footprint and growth trajectory.
“There is huge value in expanding throughout Africa, both to serve our current partners and clients and to expand on existing relationships in other parts of the world. We have been following Ad-Dynamo’s growth and geographical expansion over the last five years and I am excited to welcome them to the Aleph family,” said Gastón Taratuta, Founder and CEO of Aleph.
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