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MEDIA BUYING

International media group buys African-based Ad Dynamo

By our News Team | 2022

Exclusive SSA sales partner for digital media brands such as Twitter, Spotify and Snapchat acquired by global media player.

Invenfin, the venture and growth capital division of South African investment group Remgro, recently announced the acquisition by Aleph of African-based media sales business, Ad Dynamo.

The acquisition by Aleph, global partner to the world’s biggest digital media players, will move Ad Dynamo forward into its next phase of growth — scaling its services to more platforms and more countries across the African continent.

Ad Dynamo is the exclusive media sales partner for Twitter, Snap, Spotify and other platforms across Sub-Saharan Africa.

“Ad Dynamo has built a proven sales engine for global platforms across the continent, with revenue more than tripling over the past four years. Aleph’s acquisition of Ad Dynamo solidifies our position as the leader in digital media sales across Africa and opens up new opportunities for growth,” said Sean Riley, Founder and CEO of Ad Dynamo.

Media Buying

Photograph by PhotoMIX-Company on Pixabay

A shared vision and common culture

“We have been fortunate to get to know Gastón and the Aleph team over the years and there is very much a shared vision and common culture shared by the businesses. We are delighted to join the Aleph family.

“We are very grateful for Invenfin’s strong support and partnership, which has been critical to the success of Ad Dynamo, and we hope this successful exit inspires the next generation of entrepreneurs throughout the African startup ecosystem.”

The transaction allows Aleph to expand into the fast-growing African digital advertising market, with Aleph confident that adding Ad Dynamo to its portfolio will cement its global footprint and growth trajectory.

“There is huge value in expanding throughout Africa, both to serve our current partners and clients and to expand on existing relationships in other parts of the world. We have been following Ad-Dynamo’s growth and geographical expansion over the last five years and I am excited to welcome them to the Aleph family,” said Gastón Taratuta, Founder and CEO of Aleph.

Dr Kin Kariisa

Group CEO - Next Media

Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

  • Other current and previous roles played by Dr Kin Kariisa:
  • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
  • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
  • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
  • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
  • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.