MEDIA MONITORING

Organisations in Mauritius to benefit from media monitoring service

By our News Team | 2021

Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.

From the beginning of October, businesses in Mauritius can use a comprehensive and cross-platform media monitoring service. Eclipse Communications Mauritius’s service includes the provision of key insights and timeous delivery of reports.

The service draws on the expertise of Novus Group – a South African media monitoring company. Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications Mauritius, and Joe Hamman, Founder and Director of Novus Group, have outlined the merits of this offering.

The new 24/7 service provides public and private organisations with a comprehensive service that tracks print, online, broadcast (tv and radio) and social media. It also provides media intelligence.

Media monitoring

Photo by Absolutvision @ Unsplash

Packages for various budgets

Three packages are available – namely Bronze, Silver and Gold – to cater to various strategic and budget needs.

All three packages are supported by a comprehensive media intelligence report, with clients benefiting from key insights through in-depth analysis. This is to better manage competitor insights and company reputation, Eclipse says.

Clients have the opportunity to personalise their experience by accessing an online dashboard. This includes built-in features like exporting and downloading of clippings/audio/video in adapted formats, charting, advanced search, archiving of all news, and transcriptions of audiovisual material.

“The main purpose of this service is to provide strategic support to our clients by equipping them to think ahead and adjust to an ever-evolving competitive environment,” states Boodhoo-Laumond.

“In addition to fostering sound reputation and brand image management by tracking media presence, sentiment, share of voice and online conversations, this service will significantly empower brands by giving them access to insights and qualitative data about the ecosystem in which they operate, identifying new commercial opportunities and anticipating crisis situations, among others.” 

 

Source: Eclipse Communications, Mauritius

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.