
Lindsey Rayner appointed Managing Director of marketing agency Levergy
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
MEDIA MONITORING
By our News Team | 2021
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
From the beginning of October, businesses in Mauritius can use a comprehensive and cross-platform media monitoring service. Eclipse Communications Mauritius’s service includes the provision of key insights and timeous delivery of reports.
The service draws on the expertise of Novus Group – a South African media monitoring company. Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications Mauritius, and Joe Hamman, Founder and Director of Novus Group, have outlined the merits of this offering.
The new 24/7 service provides public and private organisations with a comprehensive service that tracks print, online, broadcast (tv and radio) and social media. It also provides media intelligence.
Photo by Absolutvision @ Unsplash
Packages for various budgets
Three packages are available – namely Bronze, Silver and Gold – to cater to various strategic and budget needs.
All three packages are supported by a comprehensive media intelligence report, with clients benefiting from key insights through in-depth analysis. This is to better manage competitor insights and company reputation, Eclipse says.
Clients have the opportunity to personalise their experience by accessing an online dashboard. This includes built-in features like exporting and downloading of clippings/audio/video in adapted formats, charting, advanced search, archiving of all news, and transcriptions of audiovisual material.
“The main purpose of this service is to provide strategic support to our clients by equipping them to think ahead and adjust to an ever-evolving competitive environment,” states Boodhoo-Laumond.
“In addition to fostering sound reputation and brand image management by tracking media presence, sentiment, share of voice and online conversations, this service will significantly empower brands by giving them access to insights and qualitative data about the ecosystem in which they operate, identifying new commercial opportunities and anticipating crisis situations, among others.”
Source: Eclipse Communications, Mauritius
She brings extensive experience as a senior agency executive and has a particular interest in sports sponsorship and passion-led marketing
Why attention is the ultimate currency in a world of endless distractions – and how to make it work for your brand.
Africa is changing rapidly, so the continent’s marketers must work to shape trends and not merely react to them, Addis Ababa event hears.
New business offering to be steered by senior executives in four regions and will provide high-level support to clients.
Rising demand in key European markets for specialty grade beans that are ethically sourced could boost Zim’s coffee industry.
Study examines emergence of virtual representations of individuals, which are blurring the lines between physical and digital identities.
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.