AI won’t replace market research. But it will expose weak strategy
Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.
MEDIA MONITORING
Organisations in Mauritius to benefit from media monitoring service
By our News Team | 2021
Eclipse Communications Mauritius launches media monitoring service for its clients based on the Indian Ocean island.
From the beginning of October, businesses in Mauritius can use a comprehensive and cross-platform media monitoring service. Eclipse Communications Mauritius’s service includes the provision of key insights and timeous delivery of reports.
The service draws on the expertise of Novus Group – a South African media monitoring company. Aradhna Boodhoo-Laumond, Communications Director at Eclipse Communications Mauritius, and Joe Hamman, Founder and Director of Novus Group, have outlined the merits of this offering.
The new 24/7 service provides public and private organisations with a comprehensive service that tracks print, online, broadcast (tv and radio) and social media. It also provides media intelligence.
Photo by Absolutvision @ Unsplash
Packages for various budgets
Three packages are available – namely Bronze, Silver and Gold – to cater to various strategic and budget needs.
All three packages are supported by a comprehensive media intelligence report, with clients benefiting from key insights through in-depth analysis. This is to better manage competitor insights and company reputation, Eclipse says.
Clients have the opportunity to personalise their experience by accessing an online dashboard. This includes built-in features like exporting and downloading of clippings/audio/video in adapted formats, charting, advanced search, archiving of all news, and transcriptions of audiovisual material.
“The main purpose of this service is to provide strategic support to our clients by equipping them to think ahead and adjust to an ever-evolving competitive environment,” states Boodhoo-Laumond.
“In addition to fostering sound reputation and brand image management by tracking media presence, sentiment, share of voice and online conversations, this service will significantly empower brands by giving them access to insights and qualitative data about the ecosystem in which they operate, identifying new commercial opportunities and anticipating crisis situations, among others.”
Source: Eclipse Communications, Mauritius
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