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Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.
FELLOWSHIPS
By our African Marketing Confederation News Team | 2026
D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.
Ghana’s marketing community is today (9 April 2026) launching a memorial fellowship in the name of Daniel Twum Jnr, a well-known advertising and marketing industry leader who passed away on this day 20 years ago.
Mr Twum Junior founded a family business called Unicorn Inc and was co-founder and chief executive of local advertising agency Origin8 Saatchi & Saatchi.
The D.A. Twum Jnr Fellowship will promote mentorship, hands-on learning, and creative industry exposure for Ghana’s up-and-coming creative leaders.
Photo: Supplied
The invitation-only launch event at the Labadi Beach Hotel in Accra includes a panel of prominent Ghanaian leaders exploring the topic ‘Uncovering the Next Generation of Ghana’s Creative Leaders’.
Launch of a memorial book
Today’s gathering also sees the launch of a memorial book (pictured) to commemorate the occasion. Titled Rules of the Marketing Communications Executive, it is co-authored by Joel E. Nettey and Robert E. Hinson, both of whom are prominent members of Ghana’s advertising and marketing community.
It discusses the ever-evolving role of the marketing communications leader, based on the dynamics of internal and external environments.
The authors ask the question: ‘What does it really take to lead campaigns that work?’ then answer it through 150 practical and field-tested rules drawn from their joint experience at the highest levels of global and African marketing communications.
It is not an academic textbook. Rather, it is a professional field guide for the executive who wants to move beyond execution into genuine campaign leadership – for the strategist, the creative, the account manager and the student serious about influencing what people think, feel and do.
You can find out more about the D.A. Twum Jnr Fellowship here.

Issue 1 2026 of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, highlights key trends.

Rwanda’s tourism marketing arm signs agreement to be the English club’s main shirt sponsor after deal with Arsenal FC ends.

For too long, the PR landscape has had no shared standard for who practises in it or what responsibility they carry, founders say.

By carefully selecting followers to engage with an influencer’s post, marketers can significantly increase the post’s spread.

SA’s Advertising Regulatory Board finds Kia advertisement could be offensive to people with certain health disorders.

Global study finds AI is helping marketers produce more – but is not creating the time and creative space they expected.

Urban Africa will double its footprint, adding the equivalent of more than 4,000 Manhattans or almost 400 Singapores, The Economist reports.

Luc Demez brings experience from Europe and African countries as the Carrefour brand looks to expand into Nigeria with a local partner.

What makes brands successful in Africa? A summary of the award-winning paper presented at Esomar’s first conference in Africa.

Woolworths supermarket chain embraces an AI-powered chef as it leverages two decades of recipes to answer an age-old family question.

Consumers are prioritising their wellness despite tighter wallets, meaning sportswear remains one of the most resilient areas of fashion.