FELLOWSHIPS

Memorial fellowship launched by Ghana’s marketing and ad community

By our African Marketing Confederation News Team | 2026

D.A. Twum Jnr Fellowship promotes mentorship, hands-on learning and creative industry exposure for next generation of creative leaders.

Ghana’s marketing community is today (9 April 2026) launching a memorial fellowship in the name of Daniel Twum Jnr, a well-known advertising and marketing industry leader who passed away on this day 20 years ago.

Mr Twum Junior founded a family business called Unicorn Inc and was co-founder and chief executive of local advertising agency Origin8 Saatchi & Saatchi.

The D.A. Twum Jnr Fellowship will promote mentorship, hands-on learning, and creative industry exposure for Ghana’s up-and-coming creative leaders.

Photo: Supplied

The invitation-only launch event at the Labadi Beach Hotel in Accra includes a panel of prominent Ghanaian leaders exploring the topic ‘Uncovering the Next Generation of Ghana’s Creative Leaders’.

Launch of a memorial book

Today’s gathering also sees the launch of a memorial book (pictured) to commemorate the occasion. Titled Rules of the Marketing Communications Executive, it is co-authored by Joel E. Nettey and Robert E. Hinson, both of whom are prominent members of Ghana’s advertising and marketing community.

It discusses the ever-evolving role of the marketing communications leader, based on the dynamics of internal and external environments.

The authors ask the question: ‘What does it really take to lead campaigns that work?’ then answer it through 150 practical and field-tested rules drawn from their joint experience at the highest levels of global and African marketing communications.

It is not an academic textbook. Rather, it is a professional field guide for the executive who wants to move beyond execution into genuine campaign leadership – for the strategist, the creative, the account manager and the student serious about influencing what people think, feel and do.

You can find out more about the D.A. Twum Jnr Fellowship here.

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