
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
CUSTOMER RELATIONSHIP MANAGEMENT
By our News Team | 2023
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Salesforce, a global player in the customer relationship management (CRM) sector, recently released its new ‘State of the Connected Customer’ report. This shares insights from 14 300 consumers and business buyers across 25 countries — including 650 from South Africa.
The study focuses on how AI, digital transformation and macroeconomic trends are reshaping customer expectations and behaviours across the buying lifecycle. Among the important insights from the research:
Photo by Ketut Subiyanto from Pexels
A changing world is shaking up expectations
Economic and technological shifts are changing customer priorities, behaviours and expectations. Therefore, the pressure is on for brands to step up.
Experience remains crucial amidst bargain seeking
Brands have ample opportunity to compete on more than price.
Generative AI evokes curiosity
Customers have a variety of feelings about the rise of generative AI. However, in all 25 countries surveyed, ‘curiosity’ is among the top three.
Trust is paramount as AI expands
Customers expect transparency as companies ramp up their use of AI.
“We believe now is the time for companies to build secure, innovative and efficient experiences with trust at the forefront,” says Michael Affronti, Senior Vice President and General Manager of Commerce Cloud at Salesforce.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Issue 4 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides latest in-depth insights.
Last year MTN gifted a vehicle to a single mother of five to replace her ‘death trap’ pickup. This year, they again came to the rescue.
Ricci Birchfield has more than 18 years’ experience in the auto industry, specialising in marketing, digital strategy and business transformation.
Busy intersection swapped the roar of traffic for the clip-clop of Zebra hooves on International Zebra Day. Or so it seemed.
Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.
IMM Institute’s glamorous gala dinner and excellence awards evening in March promises to be a highlight on the local calendar.
Upgrade of production in Egypt comes at a time when US brands are being boycotted by local consumers due to the conflict in Gaza.
Decision in 2023 to discontinue operations in its homecare and skin-cleansing categories helps local subsidiary’s performance in 2024.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
African marketer and business leader to present a webinar on Leadership and Creativity for the Ethiopian Marketing Professionals’ Association.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.