
US pizza chain Papa John’s makes first foray into Central Africa
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
CUSTOMER RELATIONSHIP MANAGEMENT
By our News Team | 2023
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Salesforce, a global player in the customer relationship management (CRM) sector, recently released its new ‘State of the Connected Customer’ report. This shares insights from 14 300 consumers and business buyers across 25 countries — including 650 from South Africa.
The study focuses on how AI, digital transformation and macroeconomic trends are reshaping customer expectations and behaviours across the buying lifecycle. Among the important insights from the research:
Photo by Ketut Subiyanto from Pexels
A changing world is shaking up expectations
Economic and technological shifts are changing customer priorities, behaviours and expectations. Therefore, the pressure is on for brands to step up.
Experience remains crucial amidst bargain seeking
Brands have ample opportunity to compete on more than price.
Generative AI evokes curiosity
Customers have a variety of feelings about the rise of generative AI. However, in all 25 countries surveyed, ‘curiosity’ is among the top three.
Trust is paramount as AI expands
Customers expect transparency as companies ramp up their use of AI.
“We believe now is the time for companies to build secure, innovative and efficient experiences with trust at the forefront,” says Michael Affronti, Senior Vice President and General Manager of Commerce Cloud at Salesforce.
Brand debuts in the DRC with an outlet in Kinshasa, complementing its existing African presence in Kenya, Egypt and Morocco.
Confederation has fast-paced online Express Courses you can complete in a week, to in-depth studies taking up to 10 months.
World Bank report paints positive picture, but emphasises that enhancing ports and related infrastructure could boost GDP by 4-5%.
More consistent date labels and storage advice – along with bigger print and the use of simple icons – could save consumers money.
Proposed measures include banning advertisements on television, digital platforms and outdoor media when children are the primary audience.
Afoani leaves role as Head of Sales and Marketing – Africa at the IFFCO Group to become Senior Director for Coca-Cola Uplift – Africa.
MAZ unveils teen awards event, research survey and logo design competition – all promoting effective engagement with youth audiences.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Boston Consulting Group study finds optimism over GenAI has risen markedly among marketing bosses, while concerns have dropped.
Public relations giant says it wants to provide more on-the-ground presence for its current and potential client base in Nigeria.
From 20 to 22 August 2025, the African Marketing Confederation (AMC) and the Technology Information Confederation Africa (TICON Africa) will host their annual conferences at the prestigious Labadi Beach Hotel in Accra, Ghana.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.