
Many choose the liberty of joy over the shackles of gloom
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
CUSTOMER RELATIONSHIP MANAGEMENT
By our News Team | 2023
More than 90% of South African consumers in study believe good products and services cannot trump customer service excellence.
Salesforce, a global player in the customer relationship management (CRM) sector, recently released its new ‘State of the Connected Customer’ report. This shares insights from 14 300 consumers and business buyers across 25 countries — including 650 from South Africa.
The study focuses on how AI, digital transformation and macroeconomic trends are reshaping customer expectations and behaviours across the buying lifecycle. Among the important insights from the research:
Photo by Ketut Subiyanto from Pexels
A changing world is shaking up expectations
Economic and technological shifts are changing customer priorities, behaviours and expectations. Therefore, the pressure is on for brands to step up.
Experience remains crucial amidst bargain seeking
Brands have ample opportunity to compete on more than price.
Generative AI evokes curiosity
Customers have a variety of feelings about the rise of generative AI. However, in all 25 countries surveyed, ‘curiosity’ is among the top three.
Trust is paramount as AI expands
Customers expect transparency as companies ramp up their use of AI.
“We believe now is the time for companies to build secure, innovative and efficient experiences with trust at the forefront,” says Michael Affronti, Senior Vice President and General Manager of Commerce Cloud at Salesforce.
Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.