
Volkswagen Group Africa continues creative partnership with Ogilvy
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
VALUE-ADDED TAX
By our African Marketing Confederation News Team | 2025
Temporary tax relief on sugar, soap and edible oil products, as well as for the industries producing certain consumer goods.
As ordinary Mozambicans struggle with the high cost of living, the country’s government has moved to provide some relief to its citizens by exempting certain consumer items from value-added tax.
Photo by Towfiqu Barbhuiya from Pexels
VAT on goods such as sugar, edible oils and soaps will not be in force for the remainder of 2025. The exemption also applies to raw materials, intermediate products, parts, equipment and components used by businesses operating in the national sugar and soap industries.
“The move aims to reduce living costs and support economic growth. President Daniel Chapo explained that these measures are intended to improve citizens’ daily lives and help businesses by easing access to key products,” reports the radio station Channel Africa.
Said the President in a message published on his official account on the social media platform X: “As we have always said, it is our primary duty to serve our people, improve their living conditions and, together, work to boost our economy.”
Decision made by country’s cabinet
The decision was taken following a cabinet meeting held at Pemba in the north of the country.
Mozambique’s standard VAT rate is 16% – reduced from 17% in 2023 – although there are certain selected items that are subject to a reduced rate of 5%.
According to a report by news agency Lusa, Mozambique’s main business association said that the president’s intention to go ahead with measures to reduce the cost of living was “wise and timely” and would contribute to “social peace” in the country.
The country has struggled with social unrest since last October’s general elections. While people have contested the election results, there have also been protests over the high cost of living and lack of jobs.
Ogilvy presented a “unique partner model” during an 11-month pitch process involving 15-plus agencies and multiple rounds of presentations.
Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge.
The latest issue of Strategic Marketing for Africa, the magazine for deep-thinking African marketing professionals, is now available.
As African commercial aviation expands, Marketing 5.0 has a vital role to play in enhancing operational efficiencies and customer service.
Researchers find that the location of sales interactions may be just as important as crafting a clever sales pitch.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Travel industry marketers and content creators now have data-backed info on how to act, express emotion, or place products in a video.
Strong and varied speaker lineup explores into this year’s theme of ‘Resilience and Growth Through Sustainable Marketing’.
Formula milk companies must ‘stop presenting incomplete scientific evidence and inferring unsupported health outcomes’ say WHO and UNICEF.
Experienced marketer moves up from her previous position as Head of Brand and Communications for the company.
Annual CMO Breakfast in Kampala hears that achieving success in the boardroom requires depth and an understanding of your ‘kingdom’.
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.