
Airline body urges African governments to act on opening market access
‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.
EXECUTIVE APPOINTMENTS
By our African Marketing Confederation News Team | 2026
Omotosho has wide African experience within the MultiChoice business and succeeds John Ugbe, who has retired.
MultiChoice Nigeria has appointed Kemi Omotosho as its new Chief Executive Officer following the retirement of John Ugbe. The transition is effective from January 2026.
Ugbe has stepped down after nearly 15 years at the helm of MultiChoice Nigeria. During this time, he led the business through major changes within the industry and market landscape – including shifts in consumer behaviour, technology and regulation within the pay-TV and broader media industry.
Kemi Omotosho
According to the company, Ugbe’s exit is a planned retirement rather than a sudden departure. The transition is a structured succession process designed to ensure continuity in leadership and operations.
Omotosho brings significant expertise
With over 20 years of experience in media, telecommunications and digital services in Nigeria and sub-Saharan Africa, Omotosho brings significant expertise to the role.
She has previously held various senior roles within the MultiChoice Group, including Executive Head of Customer Value Management in Nigeria and Group Executive Head of Customer Value Management for the wider African region.
Most recently, she served as Regional Director for Southern Africa, overseeing operations across seven countries.
In her new role, Omotosho will oversee MultiChoice Nigeria’s strategy, day-to-day operations and engagement with regulators, partners and other stakeholders.
Speaking on her appointment, Omotosho said: “It is a privilege to be entrusted with the leadership of MultiChoice Nigeria at this important moment.
“Nigeria remains one of the group’s most strategic and dynamic markets. I look forward to working with our teams and partners to deepen our relationship with consumers, champion local storytelling and the creative economy, as well as build a future-ready organisation that delivers sustainable value.”

‘Strategies don’t move people. Now it is time to make the difficult decisions and execute them,’ senior executive stresses.

UTB says its ambition is to turn the visibility into interest, bookings and more visitors choosing to explore Uganda.

Short ads shown on TV increased website visits within five minutes of airing by 10-40% compared with longer advertisements.

Supeco’s rapid expansion shows how the discount model is becoming a bigger part of grocery retail in the North African country.

Consumers reward visible eco-friendly additions such as reusable bottles, but give little credit to businesses that reduce or remove products.

Nestlé believes Ghana will continue to play a leading role in the future of Central and West Africa.

Ethiopia’s marketers gather to celebrate hosting next year’s conference – but with an eye on the hard work ahead.

Tech is creating more ways for audiences to connect, but lasting value will come from understanding the people behind those connections.

The new production line at the historic Maydon Wharf facility in Durban will address growing international demand.

Tanzania, Kenya, Zimbabwe, Ethiopia and South Africa all feature in the African meetings, incentives, conferences and exhibitions awards.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.