RETAIL STRATEGY

Naivas supermarkets opens second of five stores planned for 2024

By our African Marketing Confederation News Team | 2024

Kenyan market leader now has 105 outlets, versus the 60 stores of close supermarket rival, Quickmart.

Photo credit: Naivas

Naivas, the homegrown Kenyan supermarket chain, has opened its second new store this year, bringing its total number of outlets in the country to 103. 

 

It is located at North View on Thika Road, the 50km bustling highway that links Nairobi with the industrial town of Thika. Naivas has 15 outlets located along the route. 

 

The supermarket chain plans to open a further three retail stores in Kenya by the end of 2024. Two of those outlets – in Lang’ata and Buruburu – are scheduled to open in the next few weeks. 

 

“Our approach is scientific; we are doing more feasibility studies before we launch into any new location,” says Denis Makori, Senior Commercial Manager for Naivas. “Our expansion is based on those feasibility study and viability of those sites.”  

 

Adds Andreas von Paleske, Chief of Strategy for Naivas: “Even as we celebrate this milestone, we are cognisant of the fact that we are in unchartered waters by being the very first supermarket in the country to scale beyond 100 branches.” 

 

Comments the The Star newspaper: “The retailer has been on an aggressive expansion spree in the last few months, taking up prime space vacated by rivals, and also new strategic locations.” 

 

Competitor chain also forging ahead 

 

Meanwhile, Naivas’ close competitor in the supermarket sector, Quickmart, recently opened its 60th branch in Narok, a town in the south-west of the country. 

 

“We are thrilled to open our 60th store in Narok and expand our footprint in Kenya,” said Quickmart CMO, Betty Wamaitha, at the time of the opening. 

 

“At Quickmart, we are dedicated to serving our customers with excellence, and we are excited to bring our unique shopping experience to the residents of Narok.” 

 

Quickmart has around 7,000 employees, versus the approximately 12,000 of retail rival Naivas. 

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.