
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
CONNECTIVITY
By our African Marketing Confederation News Team | 2024
Starlink, which provides high-speed broadband internet in remote and rural locations, must cease operations until it has required permission.
Starlink, the satellite-based internet provider owner by Elon Musk, has run into problems with regulators in yet another African country – this time Namibia.
A Starlink mission. Photo: SpaceX
Authorities in Namibia say Starlink does not have the required telecommunications licence and must cease operations until one is granted. The Communications Regulatory Authority has also warned consumers not to purchase Starlink equipment or subscribe to its services.
Starlink provides high-speed, low-latency broadband internet in remote and rural locations across the globe. Its service enables video calls, online gaming, streaming, and other high data-rate activities that historically have not been possible with satellite internet.
Starlink application is still under review
According to reports by local media and international news agencies, Starlink has applied for a telecommunications service license in Namibia, but the application is still under review.
Starlink has previously clashed with regulators in various African countries – among them South Africa and Cameroon – for lack of relevant licences. In some instances, there has also been pushback from state telecom monopolies, as well as from private service providers seeking to protect their significant investments in mobile infrastructure.
While Starlink’s stated aim is to delivery high-quality internet to rural areas, where such services are typically lacking, many urban African consumers have also been taking up the service due to lack of suitable capacity in cities.
Reports WeeTracker, a Pan-African, research and media company: “From bustling metropolises like Nairobi and Lagos to Harare and Lusaka, city dwellers have driven Starlink’s surge in demand. This rush has even forced the company to halt new sign-ups in major urban areas, despite having reserved ‘significant capacity outside of city centres’, according to owner Elon Musk’s own statement on X, in which he added that Starlink is working to increase internet capacity in dense urban areas in Africa as fast as possible.”

Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.

TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.

Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.

The platform along the Lobito Corridor is expected to include warehouses, a fuel terminal, a mineral terminal and industrial areas.

Much of the broader conversation around AI in market research assumes conditions that do not consistently exist across many African markets, writes Soyinka Witness.

Consumers are asking AI which retailer offers the best deal, comparing products or researching brands before visiting a website or store.

Kenya Ports Authority is working to improve cargo flow and efficiency to support growing trade volumes at vital import-export gateway.

African consumers want ethical, responsible choices. Therefore, brand growth hinges on making sustainable choices affordable and relevant.

Examining the tech-hype trap and why human judgement, not technology, will pave the way to competitive advantage in Africa.

Strategic senior appointment comes at a time when the local advertising-intelligence landscape is entering a period of significant change.

Ghana has shifted decisively into consumer-led recovery, with Côte d’Ivoire and Cameroon following more gradually.