BUSINESS STRATEGY

Nestlé adds four new production lines at its Egyptian operations

By our News Team | 2023

This is part of a pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.

Multinational food and beverage company Nestlé is to add four new production lines to its existing facilities in Egypt.

This is part of an ongoing pan-African strategy to localise key production and raw-materials sourcing to minimise increasingly expensive imports.

Nestlé Headquarters in Vevey, Switzerland. The company is localising key production and raw-materials sourcing to minimise expensive imports. Photo credit: Nestlé

According to the Chairman and CEO of Nestlé Egypt and Sudan, Tarek Kamel, three of the new production lines will be for food products, while the fourth will be for dairy products. The first food line will begin operations in December this year.

This strategy will not only help Nestlé to meet the growing demand within the country, but also help to position Egypt as a potential export hub for Nestlé products to other markets in the region.

Nestlé currently exports its products to 22 countries in MENA, Africa, Europe, South America and North America, with the company setting a target of doubling its exports in 2024.

“Nestlé has a long history of operating in Egypt, and this expansion underscores the company’s commitment to the Egyptian market’s potential,” the publication Food Business Africa reports.

Strong rapport with Egyptian consumers

“The company has maintained a strong rapport with Egyptian consumers by delivering high-quality products that cater to local tastes and preferences.

“With the addition of these four production lines, the company is poised to continue its journey of delivering innovative and sustainable products to consumers across Egypt and the broader MENA region.”

Mahira Hassan, Head of the Institutional Relations and Sustainability Sector at Nestlé Egypt, added that the company is committed to using 100% renewable electricity in its operations by 2026.

This year, the company hopes to procure up to 30% of the electricity required for its Egyptian operations from renewable energy, especially solar power.

Nestlé is also working on a project to reduce the use of plastic packaging materials and support recycling.

This month, Nestlé has unveiled a new US$4,4-million manufacturing plant near Pretoria in South Africa. Similar to Egypt, by producing locally the company aims to streamline supply chain operations, reduce environmental impact, and ensure fresher products for consumers.

Pre-conference masterclass discusses taking African brands to the world

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Three people stand side by side in front of a sports direct backdrop the woman in the middle holds a blue and orange 'sports direct' sign

Africa’s first Sports Direct retail store opens its doors in Nairobi

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Person wearing a beige sweater holds a phone with a translucent search bar reading 'search' and microphonecamera icons in the foreground

Search is fragmenting – credibility and trust create the new visibility

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Person shopping at a deli counter holding an orange shopping basket in a cheese section of a supermarket

The move toward future-ready food packaging where materials meet AI

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.