Social Media
While some legislators want a complete ban on TikTok due to spying concerns, US marketers want to spend more on the platform.
NEW APPOINTMENTS
Digital marketing expert is appointed to top job at IAB SA
By our News Team | 2021
Interactive Advertising Bureau of South Africa announces new appointment to role of Chief Executive Officer.
The Interactive Advertising Bureau South Africa (known as IAB SA) has appointed digital marketing expert and youth empowerment innovator Razia Pillay as its new CEO.
Pillay is an established member of the IAB and serves on the group’s Transformation Council. She is the founder and former managing director of FOUIR Digital Academy, and ex-lecturer and facilitator at Red & Yellow’s Digital Marketing Unemployed Learnership Programme.
“I have spent all my time and energy on empowering young people to put their best foot forward in the digital world,” said Pillay. “I look forward to expanding the reach and impact of my work through the strong relationships I have built at the IAB and across the digital marketing sector.”
Photo via LinkedIn
Role of head of native advertising
Pillay spent the early part of her career at what is now Arena Holdings, where she rose to become digital brand manager. She moved to Independent Media, where she worked as group head: native advertising and social media, and co-founded Volt Digital, a simulation internship to train young people who have entered the workplace.
Pillay subsequently helped establish the Change News Digital platform, which showcases social impact projects, as well as the FOUR Digital Academy, which provides digital vocational training for women to ensure 4IR readiness.
“Razia is an energetic and motivated digital evangelist who is already an active and committed IAB volunteer,” said IAB SA Chair and Accenture Interactive Africa Lead, Haydn Townsend. “She’s a strong communicator and collaborator who is inspired about the future of our industry. We are well aware of her impressive ability and commitment, and we are thrilled to have her take the reins.”
Pillay is already active in her new role, where she replaced former IAB CEO Paula Hulley.
Social Media
Utah is the first state to heavily curb minors’ access to social media, but others may follow with even stricter laws.
Supply Chain
Businesses can make more accurate predictions about demand, optimise their operations and make better decisions about inventory management.
AMC News
High-level Chartered Marketer (Africa) programme equips marketers to operate successfully in the continent’s complex and diverse markets.
Content Marketing
Why do some articles captivate readers and encourage them to keep reading, while others make them lose interest after just a few sentences?
Digital Marketing
Analysis finds social media used by less than 4% of people, while mobile phone connections are equivalent to less than 60% of Malawians.
E-commerce
E-commerce giant is yet another tech company that is finding the market increasingly tough. It has already cut 18,000 jobs.
Customer Data
Survey finds 60% of marketing leaders believe collecting customer data while balancing privacy and customer value is now more challenging.
Social Media Consulting
Charge as if you’re employing a small team. It’s not deception, it’s the money you will use to start hiring and scaling the business.
Consumer Health
It is not sufficient for consumers to want to decrease sugar intake. Brands should offer appealing products that help reduce consumption.
Marketing Strategy
Absa Kenya CMO says the fundamentals of marketing remain unchanged, but the practical implementation of strategy is evolving.