
Pre-conference masterclass discusses taking African brands to the world
Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.
SUPPLY CHAIN
By our African Marketing Confederation News Team | 2025
Facility will accommodate 25,000 pallets to store refrigerated and frozen products – including fruits, vegetables and dairy items for export.
As Africa works to solve its supply chain challenges – including in the area of cold chain infrastructure – a new US$29-million cold storage facility with a 25,000-pallet capacity has been announced for Egypt.
The 16,000 square metre facility will store refrigerated and frozen products – including fruits, vegetables and dairy items for both domestic use and export.
Photo: Ania Mendrek via Flickr
It is being developed by local Egyptian company Elsewedy Industrial Development, in conjunction with DP World, the port and logistics group based in Dubai.
“Strategically connected to Sokhna Port, DP World’s freight forwarding network, and the upcoming Sokhna Logistics Park, the facility will form part of an integrated end-to-end logistics solution,” comments DP World in a statement.
“The development is expected to enhance Egypt’s cold chain capabilities, reduce supply chain costs for exporters, and open new growth markets.”
End-to-end logistics solution
Says DP World Egypt CEO, Mohammad Shihab: “This is about delivering an end-to-end logistics solution. It will lower supply chain costs, expand access to new markets, and reinforce Egypt’s role as a regional trade hub.”
In its latest issue (Issue 2 2025), Strategic Marketing for Africa, the magazine of the African Marketing Confederation, reports that poor cold chain logistics are resulting in massive food wastage in Africa.
“Nigeria reportedly has less than 4% of its cold chain capacity requirement. Much of Africa faces a similar challenge,” the report states.
In a blog post published in September 2024, logistics and infrastructure consultancy ALG Global notes that, on average, Africa wastes about 50% of its food due to inefficient supply chain infrastructure, particularly in agriculture.

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