Brand agency Penquin strengthens leadership team with two appointments
Albert De Andrade is named as Chief Creative Officer and Lerato Moleko is appointed Strategy Director.
MARKETING MAGAZINES
News, insights, strategies and opinions for Africa’s marketers
By our African Marketing Confederation News Team | 2024
Issue 1 2024 of Strategic Marketing for Africa, the magazine for deep-thinking industry professionals, provides in-depth insights.
The current issue of Strategic Marketing for Africa, the quarterly magazine of the African Marketing Confederation (AMC), is available online via the AMC website. This issue remains current until the end of June 2024.
Issue 1 2024 (and the 11th magazine since the revival of the AMC as the pan-African marketing body) is packed with marketing-related news, in-depth features, and thought-leadership content from across Africa. Here are some of the highlights of the issue.
Marketers embrace the BAL
Our cover story on sports marketing analyses the rise in popularity of the Basketball Africa League and the slick marketing that accompanies it. Is it proving to be a slam dunk for corporate sponsors and brands who want to be along for the ride?
Strategic Marketing for Africa, the magazine of the African Marketing Confederation
Nostalgia in marketing
Do you embrace brands that make you feel connected to your roots and hark back to simpler times? A great many consumers do, so marketers are seeing the opportunity and playing on nostalgic memories of the ‘good old days’.
Marketing as a force for good
Encouraging over-consumption and over-spending – to the detriment of all – are accusations frequently levelled at the marketing profession. So, are we in denial or becoming a force for good? African and international marketers and academics give their opinions.
Rise of visual and voice search
The once-simple world of “Google it” is morphing into something far more complex, but potentially rewarding, for Africa’s marketers. We examine how visual and voice search are set to change the game.
The opportunity in African Beauty
Brands that recognise indigenous African beauty practices, and utilise natural ingredients and techniques, have an advantage in this burgeoning market. An industry expert looks at how the African Beauty trend is creating opportunities for market players.
You will find these stories, and much more, in Strategic Marketing for Africa – the voice of African marketing and the official publication of the African Marketing Confederation (AMC). Read it online or download it here. A Print Edition of the magazine is also available.
Look out for Issue 2 2024 – coming soon!
Self-service dispensers a pilot that won’t be rolled out, says Shoprite
Dispensers selling small quantities of basic grocery necessities are part of a small-scale leadership development programme.
African consumers reward brands that feel familiar in a meaningful way
In a high-noise environment, brands must show they understand how people live and what matters to them right now.
How to win social media shares and influence the fast-food market
Researchers find posts containing stronger competence cues are more likely to be shared than posts dominated by emotional language.
Nigeria’s once-popular Okin Biscuits brand is planning a comeback
Technical trial run held at former factory to determine whether the production line can viably be brought back to life.
Tiger Brands pushes bread-on-the-streets strategy for Albany brand
Initiative allows the Albany bread brand to ensure product accessibility and expand its route to market in a highly competitive environment.
AMC magazine brings latest news and insights for Africa’s marketers
Strategic Marketing for Africa, the publication for deep-thinking African marketing professionals, is not to be missed.
SA’s new radio measurement survey approaches first full annual sample
Completion of Wave 4 fieldwork at the end of September will mark an important milestone for the new measurement system.
Clarifications issued on South Africa’s new Opt-Out Registry
Consumers will be able to block all electronic direct marketing or tailor their preferences by marketer, industry or communication channel.
Call for nominations to decide Tanzania’s most talented marketers
TMSA is looking for the campaigns that shifted a market, the brands that earned trust, and the people who set the standard.
Analysing how impatience impacts consumer behaviour in an online world
Lessons from pizza delivery can be transferred to any business that sells products online and relies upon delivery channels.