
Educated but easily fooled? Who falls for misinformation – and why
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
MARKETING COMMUNICATIONS
By our African Marketing Confederation News Team | 2024
Toluwalase Bakare brings a decade of experience in both public and private sectors to drinks and snacks company owned by Coca-Cola
Chi Limited, one of Nigeria’s leading manufacturers of fruit juices, value-added dairy products and snacks, has appointed Toluwalase Bakare as Communications Manager.
In his new role at Chi, which is a part of The Coca-Cola Company, Bakare will lead corporate communications and, among other things, develop new communication channels to boost staff engagement and productivity.
Toluwalase Bakare. Photo: LinkedIn
He has around 10 years’ experience spanning PR, brand management, media relations, crisis management, stakeholder engagement, product launches, events planning and management, CSR and digital marketing.
Bakare has conceptualised, developed and executed marketing communication campaigns aimed at meeting the business objectives of brands and organisations in both the public and private sectors.
Responsible for brand building and leveraging opportunities
Prior to his appointment at Chi Limited, he held a communications management role at Tranter IT, an information and communication technology services company based in Lagos, where he was responsible for brand building and leveraging opportunities for the corporate brand.
Bakare began his career at Unimark Limited, a marketing communications consultancy based in Jos, Plateau State. There he worked as a Business Development Executive, servicing brands such as Plateau State Internal Revenue Service and the Center for International Private Enterprise, an NPO operating out of Washington DC.
He subsequently worked with other clients like Coca-Cola, Gordon’s Moringa Dry Gin, Roadshow Logistics Limited, Milli Asset Investment, and Ayoka Farms.
Bakare holds an MBA in Sustainability Studies from Nexford University in the US and a Master’s degree in Strategic Communications and Marketing Communications from Ahmadu Bello University in Kaduna State.
Chi Limited was founded in Lagos in 1980. The Coca-Cola Company acquired full ownership in 2019. Its brands include Capri-Sun Orange, Chivita Active Zest, and Hollandia Strawberry Yoghurt Drink.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
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Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.