EXECUTIVE APPOINTMENTS

Nigeria’s CIG Group appoints Adeleye Fabusoro to Group Marketing role

By our African Marketing Confederation News Team | 2025

He moves from CNBC and Forbes Africa to spearhead marketing, PR and corporate communication initiatives across a portfolio of brands.

The Nigerian-based CIG Group has announced the appointment of Adeleye Fabusoro as its new Group Marketing and Corporate Communication Director. 

 

In this role, Fabusoro will spearhead marketing, PR and corporate communication initiatives across a diverse portfolio of brands. These include GAC Motors, Lagride, Wulling, Lontor, and Gree. 

Adeleye Fabusoro. Photo: LinkedIn

In a press release, the conglomerate says he has “an impressive career trajectory” and “brings a wealth of experience and a proven track record of success in various high-profile roles”. 

 

Prior to his appointment at the CIG Group, Fabusoro was the Head of West Africa for CNBC and Forbes Africa, where he played a pivotal role in enhancing the regional presence and influence of the brands. 

 

Before joining CNBC and Forbes Africa, he was Head of Development and Production at Dentsu Nigeria. He has also been Chief Operating Officer for Rare Edge Media Limited and Director of Academic Affairs at the Rare Edge Film and Arts Academy. 

 

Collaborated across 18 African nations 

 

“His extensive industry experience is complemented by his impactful work as a UN consultant, where he had the unique opportunity to collaborate across 18 African nations, offering innovative solutions and driving sustainable growth initiatives,” the press release says. 

 

“His earlier career in the banking industry equipped him with a diverse skill set and a profound understanding of business.” 

 

On his LinkedIn profile, Fabusoro states: “When businesses struggle to connect with audiences, it’s not a lack of effort – it’s often a lack of storytelling. And that’s where I step in.” 

 

He holds a doctorate degree in Fine Arts from Prowess University in the US, a postgraduate diploma in Data Science and Business Analytics from the University of Texas at Austin, an MBA from Obafemi Awolowo University, and a BA(Hons) from the University of Ibadan.

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Rozanne
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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
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