A.M.C. MEMBER NEWS

Nigeria’s marketing body and Lagos Business School launch partnership

By our News Team | 2023

President of the NIMN says the strategic agreement is set to enhance the entire business ecosystem and the economy at large.

The National Institute of Marketing of Nigeria (NIMN) announced this week that it has entered into a partnership with Lagos Business School to, among other things, drive research, professionalism and ethics in the profession.

“Our aim is to provide our members with top-notch training to help them achieve their career and marketing goals,” the NIMN said in a media statement published on its platforms.

Prominent members of the Nigerian marketing community during the announcement of the new partnership. Photo credit: National Institute of Marketing of Nigeria

Other elements of the agreement with Lagos Business School, which is part of Pan Atlantic University, will promote diaspora investment and capacity building that will enhance business and economic growth.

The announcement at the NIMN head office in Ikeja, Lagos attracted widespread media attention from local newspapers and television news.

Addressing the media, NIMN’s President, Idorenyen Enang, said the strategic partnership is set to enhance the entire business ecosystem and the economy at large.

Targeting the Nigerian diaspora

“We are setting up what you would call NIMN diaspora and we are already putting a framework together. It’s about how our members and also marketers of Nigerian origin and African origin who are in diaspora, will be able to find a way to impact those back home,” he is quoted as saying by This Day newspaper.

The report also quotes the Chief Marketing Officer at Lagos Business School, Nsima Ogedi-Alakwe, as saying the partnership will transform the marketing profession in Nigeria and drive the growth that is desperately needed in the nation’s economy.

In a post published on LinkedIn, Professor of Marketing at Lagos Business School, Uchenna Uzo, said he found himself “standing at the threshold of something truly extraordinary”.

“In that room, our collective dreams painted a vivid picture of a future where ethical leadership, domain expertise, and the rich tapestry of diaspora investments converge to redefine marketing in Nigeria. Our conversation was not just inspiring; it was a glimpse into the remarkable journey ahead,” Professor Uzo said.

“Together, let’s channel our collective energy and ideas to foster the growth and relevance of marketing, not just in Nigeria but across the entire African continent.”

You can watch a news broadcast of the launch event here.

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