ADVERTISING TALENT

Nkanyezi Masango to join Ogilvy Cape Town as Chief Creative Officer

By our African Marketing Confederation News Team | 2025

Masango’s appointment comes during what Ogilvy describes as its ‘most impactful year’ since the pandemic.

Ad agency Ogilvy Cape Town has appointed Nkanyezi Masango to the position of Chief Creative Officer. He will take up the position at the beginning of 2026.

Nkanyezi Masango (fourth from left) with the Ogilvy executive team

He is currently the Chief Creative Officer at Dentsu Creative South Africa, a position he took up in August 2023. Before that, he was the Group Executive Director at The King James Group.

“His track record of creative excellence, his ability to inspire teams, and his passion for mentoring the next generation of talent, make him an invaluable addition to our leadership,” says Pete Case, CEO and Creative Chairman of Ogilvy South Africa.

“We are both united in our belief that creativity has the power to drive both cultural and commercial impact.”

‘Impactful year’ for Ogilvy

Masango’s appointment comes during what Ogilvy describes as its ‘most impactful year’ since the pandemic, marked by major new business wins including cellular communications form Vodacom, critical client retentions such as Volkswagen, and various creative and effectiveness accolades – including recently being named Agency of the Year at the 2025 Bookmark Awards, an IAB South Africa initiative that celebrates innovation, creativity and effectiveness in the digital media and marketing industry.

For his part, Masango says Ogilvy has always been a place where creativity is valued as a force for impact – for brands, for culture and for people.

“So, I’m excited to join a team that shares my belief in the power of ideas and my commitment to growing the next generation of creative leaders,” he comments.

Masango started in the industry in 2002 as a copywriter at TBWA Hunt Lascaris in South Africa. He moved to TBWA Hong Kong in 2007, where he worked on the Adidas account for the Beijing Olympics.

In 2011, he returned to South Africa and has since won numerous awards, as well as judged major awards locally and overseas.

Pre-conference masterclass discusses taking African brands to the world

Participants challenged to identify, articulate and commercialise the cultural assets that make their brand ready for a global audience.

Three people stand side by side in front of a sports direct backdrop the woman in the middle holds a blue and orange 'sports direct' sign

Africa’s first Sports Direct retail store opens its doors in Nairobi

Second outlet planned for Nairobi before year end, with Nigeria, South Africa and Morocco said to be future target markets.

Person wearing a beige sweater holds a phone with a translucent search bar reading 'search' and microphonecamera icons in the foreground

Search is fragmenting – credibility and trust create the new visibility

Online search behaviour has changed significantly with the rise of AI. How can African brands adapt to this new marketing landscape?

Person shopping at a deli counter holding an orange shopping basket in a cheese section of a supermarket

The move toward future-ready food packaging where materials meet AI

Researchers propose a framework for packaging that senses, learns and acts – making packaging an active, AI-powered tool against food waste.

Conference stage with a woman in a patterned dress speaking to an audience large screens display '' logos and banners for a marketers conference with 'institute of marketing in malawi' branding on stage panels and backdrop

Malawi’s marketers urged to put trust at the heart of the profession

Country needs marketers to build recognition and consumer trust around Malawian products and national brand, says Deputy Minister.

Lingerie brand creates street-stopping advertising in Manhattan

Fashion brand suspends giant lingerie high above the city’s streets, using shadows to create a moving billboard for pedestrians and motorists.

We know AI influencers aren’t real – so why do we trust them?

Researchers describe AI influencers as having a ‘dual identity’. Consumers evaluate both ‘person’ and ‘technology’ identities at once.

Hotel receptionist assisting a guest at the check in counter with a gray suitcase nearby behind the desk

Why trust has become a critical asset for hotel industry marketers

Reputation and trust, once modest influences on hotel choice, have become some of the strongest predictors of patronage, study finds.

Three people in formal attire pose for a photo at an awards event a woman in a pink dress holds a trophy while two men in suits stand beside her against a gold confetti backdrop

FNB bank’s eBucks programme dominates the 2026 SA loyalty awards

South African brands are increasingly setting the global benchmark for customer loyalty strategies, organisers say.

Portrait of a man with short black hair and a beard wearing a black button down shirt against a light gray background

Zambia’s strongest creative ideas are emerging from local truths

Global influences among younger consumers are still present, but they are being filtered through a distinctly Zambian lens.

Yellow humanoid robot at a bakery counter inspecting a display of donuts on display in front of glass cases

Consumers have doubts about products when they’re designed by AI

Researchers find that lack of perceived ‘genuine care’ is the mechanism connecting AI involvement to lower trust ratings.