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Nkanyezi Masango to join Ogilvy Cape Town as Chief Creative Officer
By our African Marketing Confederation News Team | 2025
Masango’s appointment comes during what Ogilvy describes as its ‘most impactful year’ since the pandemic.
Ad agency Ogilvy Cape Town has appointed Nkanyezi Masango to the position of Chief Creative Officer. He will take up the position at the beginning of 2026.
Nkanyezi Masango (fourth from left) with the Ogilvy executive team
He is currently the Chief Creative Officer at Dentsu Creative South Africa, a position he took up in August 2023. Before that, he was the Group Executive Director at The King James Group.
“His track record of creative excellence, his ability to inspire teams, and his passion for mentoring the next generation of talent, make him an invaluable addition to our leadership,” says Pete Case, CEO and Creative Chairman of Ogilvy South Africa.
“We are both united in our belief that creativity has the power to drive both cultural and commercial impact.”
‘Impactful year’ for Ogilvy
Masango’s appointment comes during what Ogilvy describes as its ‘most impactful year’ since the pandemic, marked by major new business wins including cellular communications form Vodacom, critical client retentions such as Volkswagen, and various creative and effectiveness accolades – including recently being named Agency of the Year at the 2025 Bookmark Awards, an IAB South Africa initiative that celebrates innovation, creativity and effectiveness in the digital media and marketing industry.
For his part, Masango says Ogilvy has always been a place where creativity is valued as a force for impact – for brands, for culture and for people.
“So, I’m excited to join a team that shares my belief in the power of ideas and my commitment to growing the next generation of creative leaders,” he comments.
Masango started in the industry in 2002 as a copywriter at TBWA Hunt Lascaris in South Africa. He moved to TBWA Hong Kong in 2007, where he worked on the Adidas account for the Beijing Olympics.
In 2011, he returned to South Africa and has since won numerous awards, as well as judged major awards locally and overseas.
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