EXECUTIVE APPOINTMENTS

Octagon Africa appoints Seseki Itsweng as its Managing Director

By our African Marketing Confederation News Team | 2025

Itsweng joins Octagon’s African operation in its 25th year as it plans to unveil new strategic initiatives to enhance its regional offering.

Octagon, the creative marketing and sponsorship consulting practice operating in sport and entertainment, has announced the appointment of Seseki Itsweng as Managing Director of Africa. He will be based in Octagon’s Johannesburg office and operate throughout the continent.  

 

As an industry veteran with nearly two decades of experience working across Africa, the agency says Itsweng’s appointment “amplifies [its] continued commitment to innovation, growth and delivering results for clients.

Seseki Itsweng. Photo: Octagon Africa

He will collaborate closely with Octagon Africa Chairman, Franco Barocas, and Group Managing Director, Devian Nadasen.  

 

Barocas, who co-founded Octagon Africa in 2000, and Nadasen, who has nearly 20 years of industry expertise across numerous blue-chip clients, have been pivotal in establishing the agency’s reputation for excellence across the continent, says the agency. 

 

An exceptional talent who will drive our mission 

 

“Identifying leaders who align with Octagon’s culture and vision is paramount for us, and Seseki will be a tremendous addition on both fronts,” states Nadasen. “Seseki is an exceptional talent who will drive our mission to provide meaningful results for our clients throughout sport and entertainment.” 

 

Prior to joining Octagon, Itsweng spent nearly a decade as Managing Director for Openfield Marketing, working on campaigns and brand engagement strategies in various African markets. He has also been Business Director for Exp Agency South Africa, an experiential marketing agency. 

 

“I am thrilled to take on this role at such a notable moment in Octagon Africa’s long history,” comments Itsweng.  

 

“By leveraging the data and technology at our disposal, we aim to craft innovative solutions that connect with local audiences while tapping into Octagon’s unparalleled global resources. This approach will ensure we deliver measurable value to our clients and maintain our position as a leader in the industry.”. 

 

As part of Octagon Africa’s 25th anniversary, the agency says it will soon “unveil a series of strategic initiatives that will further enhance Octagon’s market offering across the region”.

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