Ethiopia’s marketers discuss the changing world of digital advertising
Ethiopian Marketing Professionals Association hosts Addis Ababa event discussing artificial intelligence and its impact.
A.M.C. MEMBERS NEWS
Odiline Kava takes Chairperson reins for Exceptional Marketing Awards
By our African Marketing Confederation News Team | 2025
MAZ says appointment signals a dynamic new chapter to elevate industry standards, enhance credibility and celebrate marketers.
The Marketers Association of Zimbabwe (MAZ) has announced Odiline Kava as the new Chairperson of the Exceptional Marketing Awards.
Renowned as the pinnacle celebration of marketing mastery in Zimbabwe, the EMAs recognise bold brand building, precision targeting and campaigns that deliver real commercial impact.
“Kava’s appointment signals a dynamic new chapter focused on elevating industry standards, enhancing credibility and celebrating marketers who are not just creative, but commercially fearless,” MAZ says in a website post.
“This appointment reflects a renewed commitment to enhancing the credibility, transparency, and strategic relevance of the awards. With a reputation for marketing excellence and results-driven leadership, Kava steps into this role with a bold mandate: to refine the integrity of the adjudication process and elevate the awards into a benchmark of marketing distinction, aligned with both local realities and global standards.”
Odiline Kava. Photo: LinkedIn
The awards were launched in 2012 as a strategic initiative to recognise, encourage and celebrate excellence across the marketing value chain within the broader business landscape.
According to MAZ, they have become the local industry’s gold standard for honouring creativity, effectiveness and innovation in brand communication, campaign execution and strategic market positioning.
Greater emphasis on process accountability
“Under Kava’s stewardship, the EMA will place greater emphasis on process accountability, with a sharpened focus on strategic execution, creativity, brand resonance and data-driven performance,” MAZ notes.
“Independent adjudicators … such as Zane Rance, Blessmore Gandawa, Fredius Dzumbunu, Innocent Mushamba, Loice Nyathi, Shingirai Chririkuutsi, Wilson Masawa and Sandra Sithole will guide the evaluation process, ensuring that each accolade represents true merit and measurable impact.”
The awards are a trusted pulse-check of Zimbabwe’s marketing and brand communications sector and recognise a broad spectrum of competencies across traditional, digital and integrated marketing verticals.
Some of the flagship categories include Best Radio Advert of the Year, Best Print Advert of the Year, Best Outdoor Advert of the Year, Best Website of the Year, Best Customer Experience Personality of the Year, Brand Manager of the Year, Digital Marketing Practitioner of the Year, Public Relations Practitioner of the Year, and Marketing-Oriented CEO / Managing Director of the Year.
Egyptian confectionary company rolls out its African export strategy
MO Group identifies South Africa, Somalia, Côte d’Ivoire, Senegal and Madagascar as target markets under its African expansion plan.
AMC Conference: Exploring the Influence of AI and Afcfta on African Marketing
Discover announced speakers and essential news for the upcoming AMC Conference. Delegate payments are now live – read the latest articles and register.
PRCA Africa NextGen announces Lerato Motloung as its new Chair
Body for emerging public relations and communications professionals across Africa also has a new Vice Chair and committee member.
More improvements for vital Port of Maputo regional trade gateway
Aim is to create a smarter, more connected and efficient port ecosystem that will make Maputo a strategic gateway for trade.
Research gives a new perspective on evoking nostalgia in marketing
Framework aims to help marketers and brand managers know they’re making the right decisions when banking on nostalgia.
LinkedIn moves to reduce the ‘AI slop’ filling the platform
Digital marketers relying on content generated by artificial intelligence are seeing prominent online platforms fighting back.
Kenyan regulator warns businesses about shrinkflation strategies
Shrinkflation and skimpflation is legal but must be clearly communicated to consumers, Competition Authority says.
Angola’s ambitious 1,300km West-East highway project makes a start
Project forms part of a broader strategy to position Angola as an important logistics hub in Southern and Central Africa.
Tiger Brands invests in increased localisation and in-house production
Company says upgrade of Paarl facility reinforces its commitment to economic development, localisation, supply security and affordability.
Scammers imitate brands nearly everyone recognises and uses daily
Microsoft is the brand most imitated by phishers, study finds. ChatGPT enters the top 10 for the first time.
