Wars. Inflation. Infrastructure failure. In spite of difficult times, consumers are making a conscious decision to choose ‘Joy’.
Ogilvy Africa announces the appointment of a new Managing Partner
By our News Team | 2023
Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.
Ogilvy Africa has announced the appointment of industry expert Cathy Gathu as Managing Partner for its offering in advertising, brand and content.
She begins her new role today (1 August) and will report to Vikas Mehta, CEO of sub-Saharan Africa at Ogilvy.
Cathy Gathu of Ogilvy Africa. Photo supplied
According to the agency, the appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded as the most creative and most effective agency in Africa.
“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning,” says Gathu.
“A moment when, together, we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.”
Implement effective and integrated strategies
As Managing Partner, Gathu will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR.
She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.
Gathu has more than 20 years of experience in brand strategy and integrated marketing communications, and has held various senior positions – from the healthcare and financial sectors, through to successfully leading and growing a creative agency.
Among her previous roles has been Managing Director of Scanad Kenya, a leading marketing services agency, and Group Chief Marketing Officer at Resolution Insurance Kenya.
“At Ogilvy, we talk about borderless creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that,” says Mehta.
Department of Outdoor Advertisement & Signage becomes one of 11 new members as WOO’s global membership surges.
The most effective strategy to boost email results is email list segmentation. Also test each mail beforehand and avoid bombarding people.
Worryingly, researchers find that 92% of content marketing ads served during one EPL weekend breached key advertising regulations.
An increase in fake reviews and false information, as well as flouting of consumer protection laws, are all possible results of the AI boom.
As tougher times bite, only 10% of CMOs believe their marketing investments will enable them to emerge better off than their competitors.
On-the-Go stores will extend the brand and be located on TotalEnergies service station forecourts to cater to motorists and busy consumers.
The social media platform’s ad revenue is up 25.8% year-on-year and is forecast to total US$71-billion for 2024.
Alliance offers a simple, fast and convenient experience for consumers to buy groceries online, with orders being delivered within an hour.
Consumer must feel that buying the product will somehow elevate them so that they sit more squarely alongside the influencer they follow.
What are the key things that people consider before buying online? Researchers find that the computer mouse holds important clues.