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EXECUTIVE APPOINTMENTS

Ogilvy Africa announces the appointment of a new Managing Partner

By our News Team | 2023

Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.

Ogilvy Africa has announced the appointment of industry expert Cathy Gathu as Managing Partner for its offering in advertising, brand and content. 

She begins her new role today (1 August) and will report to Vikas Mehta, CEO of sub-Saharan Africa at Ogilvy.

Executive Appointments

Cathy Gathu of Ogilvy Africa. Photo supplied

According to the agency, the appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded as the most creative and most effective agency in Africa.

“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning,” says Gathu.

“A moment when, together, we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.” 

Implement effective and integrated strategies

As Managing Partner, Gathu will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR.

She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.

Gathu has more than 20 years of experience in brand strategy and integrated marketing communications, and has held various senior positions – from the healthcare and financial sectors, through to successfully leading and growing a creative agency.

Among her previous roles has been Managing Director of Scanad Kenya, a leading marketing services agency, and Group Chief Marketing Officer at Resolution Insurance Kenya.

“At Ogilvy, we talk about borderless creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that,” says Mehta.

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    Dr Kin Kariisa

    Group CEO - Next Media

    Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
    With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
    Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.

    Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.

    Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.

    • Other current and previous roles played by Dr Kin Kariisa:
    • Lecturer of e-Government and Information Security to graduate students at Makerere University, Kampala and Radbond University in the Netherlands
    • Director of Eco Bank Uganda Limited, one of the largest banks in Africa
    • Chairman of the National Association of Broadcasters, an umbrella industry association for all Television, Radio and online broadcasters in Uganda.
    • Chairman of Board of Directors of Nile Hotel International, that owns the leading hotel in Uganda, Kampala Serena Hotel.
    • Chairman of Board of Directors of Soliton Telmec Uganda, the leading telecom company in Optic fibre business managing over 80% of optic fibre in Uganda.