
Kick off 2025 by working towards Chartered Marketer (Africa) status
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
EXECUTIVE APPOINTMENTS
By our News Team | 2023
Cathy Gathu assumes responsibility for award-winning agency’s offering in advertising, brand and content.
Ogilvy Africa has announced the appointment of industry expert Cathy Gathu as Managing Partner for its offering in advertising, brand and content.
She begins her new role today (1 August) and will report to Vikas Mehta, CEO of sub-Saharan Africa at Ogilvy.
Cathy Gathu of Ogilvy Africa. Photo supplied
According to the agency, the appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded as the most creative and most effective agency in Africa.
“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning,” says Gathu.
“A moment when, together, we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.”
Implement effective and integrated strategies
As Managing Partner, Gathu will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR.
She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.
Gathu has more than 20 years of experience in brand strategy and integrated marketing communications, and has held various senior positions – from the healthcare and financial sectors, through to successfully leading and growing a creative agency.
Among her previous roles has been Managing Director of Scanad Kenya, a leading marketing services agency, and Group Chief Marketing Officer at Resolution Insurance Kenya.
“At Ogilvy, we talk about borderless creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that,” says Mehta.
CM(A) is a high-level pan-African professional designation awarded to senior marketers in recognition of their experiences and skills.
Experienced auto industry marketer joins after almost two decades with the Volkswagen and Audi brands in SA.
New CSA offering focuses on marketing-related data analysis, implementation and optimisation for African customers.
Abebe becomes the first Ethiopian to take up the MD position. He moves from the Coca-Cola operation in Uganda, where he was GM.
French-based Géant retail brand now has two stores in the previously troubled North African country, with more planned.
Aim is to quickly spot potential issues and identify gaps, tension points, blind spots and opportunities to course-correct after launches.
Using the right language to inform consumers of the sustainability credentials of a product is vital to ensuring its appeal – research.
Destination ads that emphasise an idealised future are more effective at enticing travellers than campaigns based on nostalgia.
He brings with him industry experience spanning financial services, professional services, IT and telecoms, and FMCG.
OK Zimbabwe, a household name in local retail, closes branches as Confederation of Zimbabwe Retailers calls for urgent interventions.
The rapid spread of online misinformation has become a significant risk for businesses, brands and wider society. Why do people fall for it?
Dr. Kin Kariisa is an extraordinary force at the helm of Next Media Services, a conglomerate encompassing NBS TV, Nile Post, Sanyuka TV, Next Radio, Salam TV, Next Communication, Next Productions, and an array of other influential enterprises. His dynamic role as Chief Executive Officer exemplifies his unwavering commitment to shaping media, business, and community landscapes.
With an esteemed academic journey, Dr. Kariisa’s accolades include an Honorary PhD in exemplary community service from the United Graduate College inTexas, an MBA from United States International University in Nairobi, Kenya, a Master’s degree in Computer Engineering from Huazong University in China, and a Bachelor’s degree in Statistics from Makerere University.
Dr. Kariisa pursued PhD research in Computer Security and Identity Management at Security of Systems Group, Radboud University in Nijmegen, Netherlands. As a dynamic educator, he has shared his expertise as a lecturer of e-Government and Information Security at both Makerere University and Radboud University.
Dr Kin did his PhD research in Computer Security and Identity Management at Security of Systems Group, Radbond University in Nigmegen, Netherlands. He previously served as a lecturer of e-Government and Information Security at Makerere University in Kampala, Uganda and Radbond University in Netherlands.
Dr Kin did his postgraduate courses in Strategic Business Management, Strategic Leadership Communication and Strategies for Leading Successful Change Initiatives at Harvard University, Boston USA.