Ogilvy Africa announces the appointment of a new Managing Partner

According to the agency, the appointment is part of Ogilvy Africa’s ongoing commitment to elevating marketing communications across the continent, a commitment that this year has seen the agency awarded as the most creative and most effective agency in Africa.

“It’s thrilling to have the opportunity to work with a world-class team to craft integrated ways of working and campaigning,” says Gathu.

“A moment when, together, we can step-change the way our clients go to market and the way they engage their audiences. Together we will continue to elevate their businesses, their work and the work of the continent on the global stage.” 

Implement effective and integrated strategies

As Managing Partner, Gathu will apply her expertise to implementing effective, integrated strategies that combine channels across advertising, social media, digital and PR.

She will work closely with clients and colleagues to understand their business objectives and create united marketing solutions that achieve their goals.

Gathu has more than 20 years of experience in brand strategy and integrated marketing communications, and has held various senior positions – from the healthcare and financial sectors, through to successfully leading and growing a creative agency.

Among her previous roles has been Managing Director of Scanad Kenya, a leading marketing services agency, and Group Chief Marketing Officer at Resolution Insurance Kenya.

“At Ogilvy, we talk about borderless creativity as a way of expressing our ambition to offer truly integrated and more effective campaigning. I am delighted to welcome to the team a proven, home-grown expert at doing just that,” says Mehta.