DIGITAL MARKETING

Ogilvy Africa launches Ogilvy One offering in sub-Saharan Africa

By our African Marketing Confederation News Team | 2025

Specialist digital marketing services agency may resonate in a region that has of one of the youngest consumer audiences in the world.

The Ogilvy Africa Network has launched Ogilvy One in Sub-Saharan Africa and announced that Jason Smit will be the Managing Partner leading the specialist digital marketing services offering.

The Ogilvy One SSA team (from left): Kavata Wafula, Jason Smit, Adderley Williams and Vimal Kaul. Photo: Ogilvy

Joining Smit on the leadership team is Kavata Wafula, Head of Paid Media; and Adderley Williams, Head of Digital Content.

The technology practice for Ogilvy One is being led by the Ogilvy Africa Network’s Chief Technology Officer, Vimal Kaul.

“I’m thrilled to join the Ogilvy Africa Network on this journey,” comments Smit. “The potential for digital and AI to empower businesses of all sizes is immense.”

Announcing the leadership team, Vikas Mehta, Regional CEO of sub-Saharan Africa, Ogilvy, said: “Vimal, Kavata, and Adderley have made significant contributions to Ogilvy’s success over the years and we are delighted to welcome Jason to the Ogilvy family. With his addition, Ogilvy One can boast an enviable all-star lineup, right from the start.”

Region has a young consumer audience

Commenting on the launch of Ogilvy One, Mehta, adds: “We are delighted to bring Ogilvy One to a region that boasts of one of the youngest audiences in the world.”

He notes that this expertise further enhances Ogilvy Africa Network’s ability to partner with clients to innovate at the intersections of content, data and technology.

“Powered by creativity and enabled by a suite of MarTech products custom-built for Africa, Ogilvy One opens new opportunities for brands to sandbox and scale innovative experiences across the user journey,” Mehta states.

Ogilvy One has approximately 100 specialists in sub-Saharan Africa and 3,800 specialists in the global network. Their expertise includes strategy, creative and design, UX/UI, data, media and performance, platform integration, creative technology, innovation, and AI.

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