
MAZ marks the second phase of its 2023 Superbrand research process
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
ONLINE STRATEGY
By our News Team | 2021
Being online is critical for any businesses. But a new study is emphasising the high expectations of Millennials and Gen Zers.
A new Australian study is emphasising just how important it is for businesses to have an outstanding online presence in order to attract younger consumers.
According to the results of the research – carried out by YouGov, an internet-based market research and data analytics firm, in conjunction with Squarespace, a website building and hosting company – Millennials and Gen Zs will likely question the legitimacy of a business if it does not have what is, in their view, an outstanding online presence.
While companies have long been aware of the necessity of an online presence, ‘close enough is good enough’ will not hack it with these tech-savvy and highly demanding potential customers. Instead, they expect to see excellence in website design and functionality.
Image by Kevin Phillips from Pixabay
Indeed, Gen Z consumers even believe that their online experience is more important than in-person, with a significant 65% of survey respondents saying they are most likely to believe that their online footprint is an extension of their physical persona.
Indication of where interpersonal priorities lie
Remarkably, 58% of Millennials and Gen Z said they were more likely to recall the colour of a website than they were to remember the colour of someone’s eyes – giving a stark indication of where their interpersonal priorities lie.
Additionally, 51% of Millennials and Gen Z told researchers that they were more likely to shop at a business again if its website was well done. Twenty-one percent even indicated that a well-designed website would convince them to spend more money.
Overall, a whopping 82% of Australians will look up a business online before using its services.
“The findings of this study show that some people are basing real-life decisions on what they see online – such as who they date, where they eat and what they buy,” said Kinjil Mathur, Chief Marketing Officer at Squarespace.
“The survey suggested that Australians visit more than 3 200 websites in a year on average and are more likely to remember the last website they visited than their tax file number. It’s clear that it has never been more important for brands and individuals to consider how they present themselves online.”
The unveiling of the Top 200 brands by the Marketers Association of Zimbabwe culminates in the Superbrand Awards at year-end.
While culture and history still permeate the North African consumer experience, it is also a region undergoing a dramatic evolution.
Company says order-fulfilment software from the US digitises and optimises the picking, packing, staging and distribution of online orders.
Placing goods that are not on promotion next to ones that are being discounted can have both positive and negative effects.
AzamPesa mobile money wallet set to close the gap between urban and rural areas in terms of access to financial products and solutions?
Survey finds people spend a month of their lives waiting for call centre agents to pick up. So insurer unveils ‘#StopHoldMusic’ campaign.
Top brands of the future will not be focused on the products they sell, but rather on serving an ecosystem of stakeholder needs.
Growth is expected to resume in 2023 at more than double the rate of last year, with the retail sector being the biggest spender.
Non-fungible tokens (NFTs) are usually associated with celebrities and market volatility. But there is untapped potential for marketers.
Annual Brand Africa study shows the continent’s brands are losing ground to their international counterparts.
Auchan – a competitor to Carrefour – will make Algeria its fifth market on the African continent later this year.